Verified Job
Marketing
Lead Hindi Movies Marketing
Marketing
#219049
Remote / WFH
Job Description
Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.
TEAM GOAL
We serve high quality content to millions of consumers across millions of devices, all of which is
constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as
freemium users through impactful, data-driven and creative marketing. As the driving force behind Hindi Movie marketing, you will be responsible for driving awareness and anticipation for Movie releases on Disney+ Hotstar and paid user and freemium user adoption. You will create and deploy a marketing strategy that will position Disney+ Hotstar as the platform with the biggest blockbusters in India and make it the default platform of choice for movie lovers. You will be executing Disney+ Hotstar's vision of building an entertainment destination intrinsic to the lives of consumers.
Your Key Responsibilities
• Leading a team of Movie Marketing managers and deliver best-in-class content marketing campaigns for Hindi Movie releases on Hotstar – campaigns that deliver high ITW (intent to watch) and ITS (intent to subscribe).
• Create the playbook for direct to OTT Movie marketing campaigns for Hotstar, combining the best practices of traditional theatrical marketing and digital content marketing
• Develop strong and meaningful relationships with Production Houses and Talent that we partner with
• Deliver on top of funnel viewer sampling and subscription goals for Hindi Movies
• Work cross-functionally with Platform, Content, Social, PR, Digital and Creative Communication teams to develop marketing creatives and ideas and collaborate with Production houses and Talent to build campaigns that build massive buzz and makes our titles and platform stand apart in a crowded market.
• Lead the campaign strategy and development workflow to deliver campaign goals.
• Measure the performance of movie marketing campaigns and make timely adjustments to improve the marketing outcomes as well as and making the relevant recommendations to improve our promotion strategy.
• Collaborate with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes (viewership growth or subscription growth) on the back of differential marketing investments with the aim of maximizing ROI and optimizing CAC on marketing campaigns.
• Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective.
What To Bring
• You love entertainment and consume ridiculous amounts of content - Movies, Shows
• At least 12 years of experience in building strategic and creative consumer marketing campaigns
• Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers,
TEAM GOAL
We serve high quality content to millions of consumers across millions of devices, all of which is
constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as
freemium users through impactful, data-driven and creative marketing. As the driving force behind Hindi Movie marketing, you will be responsible for driving awareness and anticipation for Movie releases on Disney+ Hotstar and paid user and freemium user adoption. You will create and deploy a marketing strategy that will position Disney+ Hotstar as the platform with the biggest blockbusters in India and make it the default platform of choice for movie lovers. You will be executing Disney+ Hotstar's vision of building an entertainment destination intrinsic to the lives of consumers.
Your Key Responsibilities
• Leading a team of Movie Marketing managers and deliver best-in-class content marketing campaigns for Hindi Movie releases on Hotstar – campaigns that deliver high ITW (intent to watch) and ITS (intent to subscribe).
• Create the playbook for direct to OTT Movie marketing campaigns for Hotstar, combining the best practices of traditional theatrical marketing and digital content marketing
• Develop strong and meaningful relationships with Production Houses and Talent that we partner with
• Deliver on top of funnel viewer sampling and subscription goals for Hindi Movies
• Work cross-functionally with Platform, Content, Social, PR, Digital and Creative Communication teams to develop marketing creatives and ideas and collaborate with Production houses and Talent to build campaigns that build massive buzz and makes our titles and platform stand apart in a crowded market.
• Lead the campaign strategy and development workflow to deliver campaign goals.
• Measure the performance of movie marketing campaigns and make timely adjustments to improve the marketing outcomes as well as and making the relevant recommendations to improve our promotion strategy.
• Collaborate with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes (viewership growth or subscription growth) on the back of differential marketing investments with the aim of maximizing ROI and optimizing CAC on marketing campaigns.
• Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective.
What To Bring
• You love entertainment and consume ridiculous amounts of content - Movies, Shows
• At least 12 years of experience in building strategic and creative consumer marketing campaigns
• Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers,
