A lead generation specialist is responsible for generating leads and developing new business opportunities. This position will be responsible to develop, implement and maintain lead generation strategies that are consistent with the company's core values of integrity, honesty, respect, accountability, transparency and excellence in all aspects of customer service.
Detailed job duties include:
• Lead generation of new leads for regular sales cycles.
• Develop and maintain relationships with key stakeholders to ensure that all lead sources are properly identified, tracked and optimized in order to maximize revenue.
• Oversee client relationship management through direct contact and other channels as needed.
• Provide support on marketing initiatives.
• Work closely with sales managers/Salesforce representatives to develop strategies to drive conversion rates across multiple channels.
Qualification
• Bachelor's degree in business, marketing or related field
• Minimum of 5 years of experience as a lead generation specialist with an emphasis on lead generation and/or sales automation
• Experience working within the marketing industry is preferred
• Must have strong communication skills
• Strong analytical abilities