Lead Generation - Automotive

Job Requirements

Responsible for all forms of Lead generation activity- Cold calling, email campaigns, LinkedIn outreach, social media engagement, organizing events and seminars, leveraging referrals, capturing web leads, and exploring other innovative Lead Gen strategies. Additionally, you will be responsible for connecting with decision makers at target companies to influence them to collaborate with Quest Global. Your role will involve identifying potential targets that align with our capabilities, matching their requirements, and setting up qualified meetings with key stakeholders such as CxOs, VPs, and Heads of departments.

Furthermore, you will collaborate closely with other teams in Marketing and Sales to ensure a cohesive approach in reaching out to decision makers effectively. A deep understanding of the product engineering landscape, Quest Global's service offerings, industry verticals, customer profiles, and competitive landscape is essential. You will be expected to translate this knowledge into successful meetings with potential Quest Global clients.

Your ability to effectively articulate and align our value proposition with the pain points of prospects will be crucial in driving successful outcomes. As you hand-off leads to the sales team, you will play a pivotal role in ensuring that the meeting targets set for the campaign are consistently met.

Work Experience

8 - 12 years of experience in a similar Lead Generation role within the product engineering service sector, specifically focusing on the Quest Global Automotive vertical. Possessing a strong understanding of the Demand generation and sales process, particularly on Salesforce, is essential for success in this role. Read more