Lead| Digital Performance Marketing

About The Company

Transforming Businesses through Digitalization

Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country's leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Our People Shape Our Journey Ahead

We are India's leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.

Key Responsibilities:

The ideal candidate will be responsible to Drive quality enquires across social media (Facebook, Instagram, LinkedIn, Twitter)
• Generate quality enquiries from Paid channels.
• Hands on experience with Google ad word, Facebook ad manager LinkedIn console.
• Should be able to create optimize campaigns across Search social media are must.
• Target right audience across Digital platforms.
• Collaborate with internal teams i.e product and Call center team to take feedback of campaign performance.
• Generate quality marketing leads, Ability to understand technology product service portfolio.
• Agency management- Creatives and Landing page creation.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Liaison with cross functional teams to integrate different activities.
• Work on their expectation and translate them into results.
• Strong analytical skills and data-driven thinking
• Brainstorming on growth strategies while planning, executing, and measuring experiments.

Required Qualification Experience:
• Experience in B2B, Presales, lead generation and digital marketing.
• Proven working experience as a data analyst Campaigns.
• Strong communication, research, presentation and creative skills.
• Hands on experience in Google ad words Google Analytics
• Certifications will be an added benefit.
• Strong analytical skills with an ability to collect, organize, analyze disseminate significant amounts of information with attention to detail and accuracy
• Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once.
• Self-motivated with the ability to work independently and within a team.
• Accustomed to working in a fast-paced creative environment.

Required Behavioral Attributes:
• A growth mind-set with a strong customer first focus to drive innovation and unlock growth opportunities
• Self-starter
• Very good interpersonal skills with a positive mindset.
• Analytical and creative bent of mind
• Comfort with navigating and leading in ambiguous situations Read more