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Las Vegas Field Marketing Manager

Las Vegas, Nevada
Marketing
#529361
Remote / WFH

Job Description

Are you ready to make your mark with an iconic brand that's redefining the sandwich game?

Purpose of Position
This pivotal role is focused on elevating Capriotti's to the forefront of the sandwich industry in Las Vegas by outpacing the competition through bold, innovative marketing strategies, seamless collaboration with franchisees, and impactful PR campaigns that drive traffic, build brand loyalty, and solidify our reputation as the ultimate sandwich destination.

Main Responsibilities:
Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference.
Drive catering and in-store sales through strategic outreach, events, and partnerships.
Create PR opportunities by building relationships with local media, influencers, and community leaders.
Collaborate with franchisees to ensure consistent and impactful local marketing execution.
Monitor and optimize marketing performance using data-driven insights to maximize ROI.
Requirements:
Strong local marketing, PR, and community engagement experience preferably in restaurant marketing.
Strong preference for candidates with a deep familiarity of the Las Vegas community.
Creative thinker with the ability to craft unique, market-dominating campaigns.
Proficiency in digital marketing and analytics to measure and improve campaign success.
Benefits:
Capriotti's Sandwich Shop takes pride in offering a comprehensive benefits package designed to support your well-being and professional growth. Our team members enjoy competitive salaries along with a range of benefits, including medical, dental, vision, life insurance, 401(k) plans, generous vacation, and personal time off.
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