Junior Social Media Marketing Executive Job at

Working on continuous benchmarking of clients' competitors and industry practices 2. Working on continuous benchmarking of media channels and keeping abreast with the latest updates, changes, and modifications to various platforms that can be leveraged 3. Researching industry trends, promotions, business cycles, and retention rates 4. Working on the ideation for new promotions, content mix, and communication channels to drive higher engagement and customer stickiness 5. Monitoring Google Analytics, Facebook Pixel, and sales data to derive actionable insights to course correct or drive business success 6. Continuously monitoring key business parameters and evaluate the success of marketing efforts, engagement rate, open rate, and conversion 7. Deep diving and evaluating the user flows and journeys (Google Analytics) and identify drop-off points and build a strategy to improve conversions 8. Collaborating with the content and design team to build an engaging monthly bank, campaigns, and content to drive higher engagement and conversion driving monthly business targets