Verified Job
Sales
Job Title: Sales Executive –Instruments Division
Sales
#755227
Remote / WFH
GENAXY SCIENTIFIC · Delhi
Job Description
Job Title: Sales Executive –Instruments Division
Location: Delhi NCR
Department: Sales- Instruments Division
No. of Position - 1
Role Objective
To drive revenue growth of Genaxy’s focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.
Key Responsibilities
• Achieve monthly & annual sales targets for Genaxy’s focused instruments range
• Drive sales of key products such as:
• Incubators, incubators shaker, centrifuges
• Plug & Play instruments and other priority SKUs finalized for the year
• Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
• Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
• Focus on conversion-driven selling rather than broad portfolio pitching
• Manage complete sales cycle: lead generation demo negotiation closure
• Ensure effective follow-ups and faster deal closures with strong ownership
• Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
• Coordinate with internal teams for:
• Pricing approvals (aligned with finalized pricing strategy)
• Timely delivery and installation support
• Maintain accurate sales funnel, reporting, and forecasting
Key Requirements
• Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
• Experience: 2–4 years preferably in laboratory instrument sales
• Strong hands-on understanding of bench-top lab instruments.
• Proven experience in demo-based selling and service support.
• Strong communication, negotiation, and presentation skills
• Highly target-oriented and execution-focused
Preferred Profile
• Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
• Existing network in Delhi NCR research labs, pharma & academic institutions
• Ability to independently manage demos and basic troubleshooting
Key Performance Indicators (KPIs)
• Achievement of instrument sales targets (monthly/quarterly)
• Focused product sales contribution (%)
• Demo-to-conversion ratio
• Lead-to-order conversion time
• Applicable Category:-
• Location:- Delhi
• Qualification:- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
• Experience:- Experience: 2–4 years preferably in laboratory instrument sales
Location: Delhi NCR
Department: Sales- Instruments Division
No. of Position - 1
Role Objective
To drive revenue growth of Genaxy’s focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.
Key Responsibilities
• Achieve monthly & annual sales targets for Genaxy’s focused instruments range
• Drive sales of key products such as:
• Incubators, incubators shaker, centrifuges
• Plug & Play instruments and other priority SKUs finalized for the year
• Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
• Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
• Focus on conversion-driven selling rather than broad portfolio pitching
• Manage complete sales cycle: lead generation demo negotiation closure
• Ensure effective follow-ups and faster deal closures with strong ownership
• Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
• Coordinate with internal teams for:
• Pricing approvals (aligned with finalized pricing strategy)
• Timely delivery and installation support
• Maintain accurate sales funnel, reporting, and forecasting
Key Requirements
• Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
• Experience: 2–4 years preferably in laboratory instrument sales
• Strong hands-on understanding of bench-top lab instruments.
• Proven experience in demo-based selling and service support.
• Strong communication, negotiation, and presentation skills
• Highly target-oriented and execution-focused
Preferred Profile
• Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
• Existing network in Delhi NCR research labs, pharma & academic institutions
• Ability to independently manage demos and basic troubleshooting
Key Performance Indicators (KPIs)
• Achievement of instrument sales targets (monthly/quarterly)
• Focused product sales contribution (%)
• Demo-to-conversion ratio
• Lead-to-order conversion time
• Applicable Category:-
• Location:- Delhi
• Qualification:- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
• Experience:- Experience: 2–4 years preferably in laboratory instrument sales
