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Job Description for Content Creator X Copywriter
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#587343
Full Time
Job Description
Job Description For Content Superstar
Location: Malviya Nagar, Delhi
About Antinorm
We are Antinorm. We're the new kids on the block, but we're here to make some noise! Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs.
Who We're Looking For
Are you a storytelling superstar with a flair for visuals and words? Do you live for creating thumb-stopping content and crafting copy that converts? We're looking for a hybrid creative — someone who can bring our brand voice to life through powerful visuals and punchy copy, from Instagram reels to newsletters.
If you’re the kind of person who is great at content ideation, drafts catchy WhatsApp messages that get clicked, and loves turning product USPs into viral posts — and isn’t afraid to be in front of the camera now and then — this role is for you.
Responsibilities
Content Creation:
Develop and execute compelling, on-brand visual content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
Conceptualize and execute photo and video shoots in line with brand vision
Be comfortable appearing in videos (e.g., tutorials, reels, BTS, reviews) when required to support storytelling and content creation
Design graphics, visuals, and storyboards using tools like Canva, Adobe Creative Suite, or similar
Create educational and engaging content around our products, ingredients, and rituals
Collaborate with influencers to co-create authentic and resonant content
Capture and edit behind-the-scenes content that showcases our team and values
Work closely with the marketing team to align content with campaign objectives
Manage and maintain our content library
Develop UGC strategies
Copywriting
Write clear, concise, and persuasive copy for:
Social media captions
WhatsApp messages
Email campaigns and subject lines
Website and landing pages
Product descriptions and packaging
Reel scripts
Tailor messaging for different platforms and audiences, while maintaining a cohesive brand voice
Tech & Strategy
Leverage AI tools (e.g., ChatGPT, Claude, Canva Magic Write, Copy.ai) for content ideation, drafting, and productivity
Use video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) to produce short-form and long-form content
Maintain and update a robust content calendar across platformsTrack and analyze performance metrics to optimize content and copy
Stay updated on digital trends, content formats, and social media algorithms
Requirements
1+ years of content creation and/or copywriting experience, preferably in the beauty/personal care space
Strong portfolio showcasing both visual content (photo/video/design) and written work
Proficiency in tools like Adobe Creative Suite, Canva, CapCut, InShot, or similar
Experience with AI content generation tools for writing and ideation
Knowledge of content planning and scheduling tools (e.g., Notion, Buffer, Later)
Excellent grasp of current digital trends, storytelling formats, and platform nuances
Comfortable being on camera and participating in video content creation
Strong attention to detail, aesthetic sense, and exceptional copywriting abilities to weave stories through words and visuals
Knowledge of best SEO practices
Ability to work independently, manage multiple projects, and meet deadlines
Benefits
Be among the first hires and shape the future of a fast-growing brand
Creative freedom to shape brand voice and content strategy
Competitive salary
Access to the latest content tools, AI tech, and editing software
Opportunities for upskilling, experimentation, and growth in the content + tech space
Skills: align content,claude,content creation,graphic design,design graphics,ai content generation,tutorials,reels,on-brand visual content,behind-the-scenes content,website,seo,capcut,visuals,photo and video shoots,canva magic write,visual storytelling,analyze performance metrics,inshot,ai tech,content library,buffer,reel scripts,content planning,video content creation,bts,ai content tools,visual content (photo/video/design) and written work,social media management,reviews,copy.ai,ugc strategies,whatsapp messages,videos,storyboards,canva,upskilling,creative freedom,chatgpt,notion,experimentation,adobe premiere pro,adobe creative suite,video editing,copywriting,content ideation,email campaigns,seo practices
Location: Malviya Nagar, Delhi
About Antinorm
We are Antinorm. We're the new kids on the block, but we're here to make some noise! Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs.
Who We're Looking For
Are you a storytelling superstar with a flair for visuals and words? Do you live for creating thumb-stopping content and crafting copy that converts? We're looking for a hybrid creative — someone who can bring our brand voice to life through powerful visuals and punchy copy, from Instagram reels to newsletters.
If you’re the kind of person who is great at content ideation, drafts catchy WhatsApp messages that get clicked, and loves turning product USPs into viral posts — and isn’t afraid to be in front of the camera now and then — this role is for you.
Responsibilities
Content Creation:
Develop and execute compelling, on-brand visual content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
Conceptualize and execute photo and video shoots in line with brand vision
Be comfortable appearing in videos (e.g., tutorials, reels, BTS, reviews) when required to support storytelling and content creation
Design graphics, visuals, and storyboards using tools like Canva, Adobe Creative Suite, or similar
Create educational and engaging content around our products, ingredients, and rituals
Collaborate with influencers to co-create authentic and resonant content
Capture and edit behind-the-scenes content that showcases our team and values
Work closely with the marketing team to align content with campaign objectives
Manage and maintain our content library
Develop UGC strategies
Copywriting
Write clear, concise, and persuasive copy for:
Social media captions
WhatsApp messages
Email campaigns and subject lines
Website and landing pages
Product descriptions and packaging
Reel scripts
Tailor messaging for different platforms and audiences, while maintaining a cohesive brand voice
Tech & Strategy
Leverage AI tools (e.g., ChatGPT, Claude, Canva Magic Write, Copy.ai) for content ideation, drafting, and productivity
Use video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) to produce short-form and long-form content
Maintain and update a robust content calendar across platformsTrack and analyze performance metrics to optimize content and copy
Stay updated on digital trends, content formats, and social media algorithms
Requirements
1+ years of content creation and/or copywriting experience, preferably in the beauty/personal care space
Strong portfolio showcasing both visual content (photo/video/design) and written work
Proficiency in tools like Adobe Creative Suite, Canva, CapCut, InShot, or similar
Experience with AI content generation tools for writing and ideation
Knowledge of content planning and scheduling tools (e.g., Notion, Buffer, Later)
Excellent grasp of current digital trends, storytelling formats, and platform nuances
Comfortable being on camera and participating in video content creation
Strong attention to detail, aesthetic sense, and exceptional copywriting abilities to weave stories through words and visuals
Knowledge of best SEO practices
Ability to work independently, manage multiple projects, and meet deadlines
Benefits
Be among the first hires and shape the future of a fast-growing brand
Creative freedom to shape brand voice and content strategy
Competitive salary
Access to the latest content tools, AI tech, and editing software
Opportunities for upskilling, experimentation, and growth in the content + tech space
Skills: align content,claude,content creation,graphic design,design graphics,ai content generation,tutorials,reels,on-brand visual content,behind-the-scenes content,website,seo,capcut,visuals,photo and video shoots,canva magic write,visual storytelling,analyze performance metrics,inshot,ai tech,content library,buffer,reel scripts,content planning,video content creation,bts,ai content tools,visual content (photo/video/design) and written work,social media management,reviews,copy.ai,ugc strategies,whatsapp messages,videos,storyboards,canva,upskilling,creative freedom,chatgpt,notion,experimentation,adobe premiere pro,adobe creative suite,video editing,copywriting,content ideation,email campaigns,seo practices
