Verified Job
Marketing
Influencer Marketing Specialist
Marketing
#791627
Remote / WFH
Smarkupp Studios
Job Description
Role Description The Influencer Marketing Specialist is a full-time, on-site role based in Noida, responsible for planning, executing, and optimizing influencer campaigns across social platforms. This role involves identifying and evaluating relevant creators, negotiating collaborations, and managing end-to-end influencer relationships to drive brand awareness, engagement, and conversions. The specialist will coordinate campaign briefs, oversee content production and approvals, track performance metrics, and prepare campaign reports and insights for internal and client stakeholders. Daily tasks include market and audience research, trend analysis, competitor benchmarking, and close collaboration with social media, content, and design teams to ensure cohesive brand storytelling. The role also requires maintaining an updated influencer database, managing budgets, and suggesting creative campaign concepts aligned with client goals.
Qualifications
• Influencer and social media expertise, including experience in influencer discovery, outreach, collaboration management, and campaign execution.
• Digital marketing and brand strategy skills, with the ability to align influencer campaigns with broader marketing objectives and brand positioning.
• Strong content and communication skills, including brief writing, reviewing influencer content, and providing clear feedback to ensure brand consistency.
• Analytical and reporting capabilities, with experience in using social and campaign analytics tools to track performance, measure ROI, and generate insights.
• Relationship management and negotiation skills for building long-term partnerships with influencers, agencies, and brand stakeholders.
• Familiarity with major social platforms (Instagram, YouTube, TikTok, LinkedIn, etc.) and current influencer marketing trends and best practices.
• Ability to work on-site in Noida, collaborate within cross-functional teams, manage multiple campaigns, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Prior experience in influencer marketing, social media marketing, or digital campaigns in an agency or brand environment is highly preferred.
Apply with your work - hr@smarkuppstudios.co
Qualifications
• Influencer and social media expertise, including experience in influencer discovery, outreach, collaboration management, and campaign execution.
• Digital marketing and brand strategy skills, with the ability to align influencer campaigns with broader marketing objectives and brand positioning.
• Strong content and communication skills, including brief writing, reviewing influencer content, and providing clear feedback to ensure brand consistency.
• Analytical and reporting capabilities, with experience in using social and campaign analytics tools to track performance, measure ROI, and generate insights.
• Relationship management and negotiation skills for building long-term partnerships with influencers, agencies, and brand stakeholders.
• Familiarity with major social platforms (Instagram, YouTube, TikTok, LinkedIn, etc.) and current influencer marketing trends and best practices.
• Ability to work on-site in Noida, collaborate within cross-functional teams, manage multiple campaigns, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Prior experience in influencer marketing, social media marketing, or digital campaigns in an agency or brand environment is highly preferred.
Apply with your work - hr@smarkuppstudios.co
