HORECA Sales
Job Description
Location : Jaipur
Exp: 4+yrs experience
NP ; Max 30Days
Note : The candidate must have experience in staples HORECA Sales.
Role Overview The
Corporate Alliance Manager – HoReCa Sales
will be responsible for driving growth in the HoReCa and institutional segment by building and managing strategic corporate alliances, acquiring key accounts, and strengthening long-term partnerships. The role requires a strong understanding of B2B sales, HoReCa procurement, and relationship management.
Key Responsibilities
• Develop and execute sales strategies to grow HoReCa and institutional business
• Identify, onboard, and manage
corporate alliances and large HoReCa accounts
(hotels, restaurant chains, QSRs, caterers, cloud kitchens, etc.)
• Build strong relationships with decision-makers including procurement heads, chefs, and operations teams
• Drive revenue growth through contract negotiations, pricing discussions, and volume-based partnerships
• Collaborate with supply chain, category, finance, and operations teams to ensure seamless service delivery
• Monitor market trends, competitor activities, and customer needs to identify new business opportunities
• Track sales performance, prepare forecasts, and ensure achievement of monthly/quarterly targets
• Resolve escalations and ensure high levels of customer satisfaction and retention
Key Requirements
• Bachelor’s degree in business, Marketing, Hospitality Management, or a related field (MBA preferred)
• Experience
in B2B sales, key account management, or corporate alliances
• Prior experience in
HoReCa, FMCG, food distribution, or institutional sales
is highly preferred
• Strong negotiation, communication, and relationship management skills
• Ability to work in a fast-paced, target-driven environment
• Good understanding of pricing, margins, and supply chain dynamics in HoReCa
• Proficiency in CRM tools and MS Office
Key Competencies
• Strategic thinking and business development mindset
• Strong stakeholder and partner management
• Result-oriented with excellent execution skills
• Analytical and problem-solving ability
• High ownership and accountability
