Verified Job
Customer Support / TeleCaller
Hiring Director of Branding and General Manager
Customer Support / TeleCaller
#699572
Remote / WFH
Job Description
We are currently hiring a Director of Branding & General Manager on behalf of one of our clients based in Markham, Ontario. The company operates a growing portfolio of sleepwear and lifestyle apparel brands and is seeking a commercially driven leader to scale the business.
This role combines brand leadership, wholesale growth, and full business ownership, including responsibility for budgeting, financial forecasting, and full P&L performance. You will work directly with the Founder and an experienced manufacturing team to unlock the next stage of growth across both brands.
Key Responsibilities
Brand & Product Strategy
Lead Spring/Fall product line planning across both brands.
Partner with design teams on silhouette, fabric, colour direction, and assortment strategy.
Define product positioning and develop competitive pricing strategies.
Make commercially focused product decisions based on sales performance, market trends, and brand positioning.
Ensure product development aligns with both brand identity and revenue goals.
Sales, Wholesale & Channel Growth
Manage and expand wholesale partnerships, including department stores, independent retailers, and online retail partners.
Maintain strong wholesale account relationships, negotiating programs, forecasting demand, and ensuring strong sell-through.
Identify and secure new wholesale distribution opportunities across Canada and key markets.
Scale Shopify and direct-to-consumer (DTC) sales through performance marketing and digital optimization.
Improve customer acquisition, conversion, and retention strategies.
Explore and launch new retail formats, including pop-ups, shop-in-shops, and experiential retail activations.
Financial Ownership & Business Performance
Own the full P&L across both brands, ensuring strong revenue growth and profitability.
Lead annual budgeting, financial planning, and forecasting processes.
Track financial performance against targets, identifying opportunities to improve margins, inventory performance, and operating efficiency.
Analyze wholesale and DTC performance data to guide strategic business decisions.
Work closely with leadership to ensure disciplined financial management and scalable growth.
Team Leadership & Execution
Lead a lean, cross-functional team across product development, sales, and e-commerce.
Partner directly with the Founder on business strategy and brand evolution.
Track KPIs, sales performance, and profitability metrics.
Drive fast, disciplined execution while maintaining high standards across brand, product, and customer experience.
Ideal Candidate Profile
7+ years of leadership experience in fashion, apparel, or lifestyle brands.
Proven success in managing wholesale accounts and growing retail distribution channels.
Strong hands-on experience with budgeting, financial forecasting, and full P&L ownership.
Demonstrated ability to manage both wholesale and direct-to-consumer (DTC) channels.
Deep understanding of product development, merchandising, and seasonal apparel cycles.
A strong commercial and creative operator who understands how product drives brand growth.
Entrepreneurial, highly hands-on, and comfortable operating in fast-paced growth environments.
Strong analytical and strategic decision-making skills.
Based in the Greater Toronto Area and able to work on-site full-time in Markham.
If you are a commercially savvy brand leader with strong wholesale experience and full business ownership capabilities, we would welcome the opportunity to connect.
Job Type: Full-time
Pay: $100,000.00-$120,000.00 per year
Work Location: In person
This role combines brand leadership, wholesale growth, and full business ownership, including responsibility for budgeting, financial forecasting, and full P&L performance. You will work directly with the Founder and an experienced manufacturing team to unlock the next stage of growth across both brands.
Key Responsibilities
Brand & Product Strategy
Lead Spring/Fall product line planning across both brands.
Partner with design teams on silhouette, fabric, colour direction, and assortment strategy.
Define product positioning and develop competitive pricing strategies.
Make commercially focused product decisions based on sales performance, market trends, and brand positioning.
Ensure product development aligns with both brand identity and revenue goals.
Sales, Wholesale & Channel Growth
Manage and expand wholesale partnerships, including department stores, independent retailers, and online retail partners.
Maintain strong wholesale account relationships, negotiating programs, forecasting demand, and ensuring strong sell-through.
Identify and secure new wholesale distribution opportunities across Canada and key markets.
Scale Shopify and direct-to-consumer (DTC) sales through performance marketing and digital optimization.
Improve customer acquisition, conversion, and retention strategies.
Explore and launch new retail formats, including pop-ups, shop-in-shops, and experiential retail activations.
Financial Ownership & Business Performance
Own the full P&L across both brands, ensuring strong revenue growth and profitability.
Lead annual budgeting, financial planning, and forecasting processes.
Track financial performance against targets, identifying opportunities to improve margins, inventory performance, and operating efficiency.
Analyze wholesale and DTC performance data to guide strategic business decisions.
Work closely with leadership to ensure disciplined financial management and scalable growth.
Team Leadership & Execution
Lead a lean, cross-functional team across product development, sales, and e-commerce.
Partner directly with the Founder on business strategy and brand evolution.
Track KPIs, sales performance, and profitability metrics.
Drive fast, disciplined execution while maintaining high standards across brand, product, and customer experience.
Ideal Candidate Profile
7+ years of leadership experience in fashion, apparel, or lifestyle brands.
Proven success in managing wholesale accounts and growing retail distribution channels.
Strong hands-on experience with budgeting, financial forecasting, and full P&L ownership.
Demonstrated ability to manage both wholesale and direct-to-consumer (DTC) channels.
Deep understanding of product development, merchandising, and seasonal apparel cycles.
A strong commercial and creative operator who understands how product drives brand growth.
Entrepreneurial, highly hands-on, and comfortable operating in fast-paced growth environments.
Strong analytical and strategic decision-making skills.
Based in the Greater Toronto Area and able to work on-site full-time in Markham.
If you are a commercially savvy brand leader with strong wholesale experience and full business ownership capabilities, we would welcome the opportunity to connect.
Job Type: Full-time
Pay: $100,000.00-$120,000.00 per year
Work Location: In person
