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Head of Marketing, Digital Growth & Lifecycle

Sydney, New South Wales
Marketing
#47423
Remote / WFH
Teachers Health

Job Description

Head of Marketing, Digital Growth & Lifecycle
Marketing / PR / Events
Marketing Executive
Sydney Office
Brisbane Office
Permanent / Full Time
17/6/2026

Senior leadership role shaping enterprise growth strategy
Hybrid working model (flex your work/life balance)
Subsidised private health insurance
Lead the system behind growth. Drive decisions that scale impact, performance, and customer value.

At Teachers Health, we’re looking for a strategic and commercially driven Head of Digital Growth & Lifecycle to lead how we grow our member base digitally. This is not a traditional marketing role, it’s an enterprise leadership position responsible for building and governing a modern, always-on digital growth engine.

You’ll shape how growth decisions are made, prioritised, measured, and scaled—integrating customer insight, lifecycle strategy, martech, experimentation, and commercial performance into a single, cohesive system.

If you’re passionate about data-driven growth, operating model design, and delivering measurable commercial outcomes at scale, we want to hear from you.

Why Join Teachers Health?
Attractive leave benefits
Hybrid working model (flex your work/life balance)
Subsidised private health insurance
Discounts on our products and services
Generous employee wellbeing program
Easily accessible by public transport
Who Are We?
Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund dedicated to the education community. As a not-for-profit health fund, we exist for our members, covering over 500,000 teachers, education staff, and their families.

What will you do?
You’ll operate at an enterprise level, owning how digital growth is delivered, governed, and optimised across the organisation.

Key accountabilities include:
Own and define the organisation’s digital growth operating model across acquisition, lifecycle, and retention
Lead end-to-end lifecycle strategy, covering onboarding, engagement, retention, and win-back
Establish a robust growth performance framework linking journeys, experimentation, and commercial outcomes (e.g. CLV, retention)
Drive a disciplined experimentation and optimisation roadmap, embedding test-and-learn into decision-making
Own how martech, automation, and AI are leveraged to deliver scalable, customer-centric growth outcomes
Partner cross-functionally with Data, Technology, Product, Brand, and Growth teams to align priorities and execution
Lead enterprise-level trade-offs between speed, risk, customer experience, and commercial return
Represent growth performance, insights, and risk at senior leadership and executive forums.
What are we looking for?
We’re seeking a strategic growth leader who combines commercial acumen with deep digital expertise and a systems-thinking mindset.

Essential:
10+ years’ experience across digital growth, lifecycle marketing, or performance marketing environments
Proven experience designing and scaling growth operating models or transformation initiatives
Deep expertise in martech, customer data, personalisation, and experimentation frameworks
Strong commercial understanding of customer value, retention drivers, and growth levers
Demonstrated ability to lead cross-functional teams in agile environments
Exceptional stakeholder leadership, with experience influencing executive decision-making
Relevant tertiary qualifications in Marketing, Business, or a related discipline
Desirable:
Experience in health insurance or regulated industries

How do I apply? submit your CV. You’re welcome to include a cover letter (optional) outlining why this opportunity excites you.

At Teachers Health, we celebrate diversity and are committed to creating an inclusive workplace. We encourage applications from people of all backgrounds, including First Nations people, people with disability, culturally and linguistically diverse individuals, and those who identify as LGBTQIA+.

If you require any adjustments during the recruitment process, please reach out to: jobs@teachershealth.com.au
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