Verified Job
Accounting - Finance
HEAD OF MARKETING CRYPTO
Accounting - Finance
#230736
Remote / WFH
Job Description
Euro Exim Bank Limited (EEBL) is a financial institution with Head Quarters at St. Lucia and Representative Office in London. We hold a "Class A" international banking license from Financial Services Regulatory Authority (FSRA) of St. Lucia. This license provides authorization to conduct business with third parties across industries and geographies worldwide, exercising strong due diligence, full compliance, and operational excellence in our processes.
Euro Exim Bank is an associate member of the Caribbean Association of Banks Inc (CAB). Being a member of CAB offers us opportunities and knowledge sharing with industry leaders that are applied to modernize our operations and customer service.
With the progressive opportunity in Blockchain and Crypto Industry, We at EEBL believe the advanced technology can change the whole trade finance system through our own blockchain and associated coin, enabling a very seamless transaction.
We are currently looking for a Head of Marketing-Crypto to join us and be responsible for shaping the crypto business vertical within EEB. He/She should build and be responsible for the marketing activities and oversee the development and delivery of fully integrated marketing for our business. He/She will work closely with the Digital and Content teams and be responsible for leading overall marketing initiatives with a focus on new customer acquisition and retention. The successful candidate must be passionate about cryptocurrency and possess a strong track record in this business which will require a strong entrepreneurial mindset and solid business acumen. We need a person who is a strong all-rounder and has experience working in a rapid scale-up environment. This is a unique opportunity to join our company in the Cryptocurrency and blockchain space and to have a big impact in steering the success of the company.
This position reports to the Global Head of Digital Marketing and Corporate Communications and to the Head of Crypto.
KEY RESPONSIBILITIES:
• Devise a crypto marketing strategy for EEB
• Craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative.
• Develop a strong and identifiable brand position and narrative around our company through campaign execution, strategic direction, media planning, creative development, and market research.
Euro Exim Bank is an associate member of the Caribbean Association of Banks Inc (CAB). Being a member of CAB offers us opportunities and knowledge sharing with industry leaders that are applied to modernize our operations and customer service.
With the progressive opportunity in Blockchain and Crypto Industry, We at EEBL believe the advanced technology can change the whole trade finance system through our own blockchain and associated coin, enabling a very seamless transaction.
We are currently looking for a Head of Marketing-Crypto to join us and be responsible for shaping the crypto business vertical within EEB. He/She should build and be responsible for the marketing activities and oversee the development and delivery of fully integrated marketing for our business. He/She will work closely with the Digital and Content teams and be responsible for leading overall marketing initiatives with a focus on new customer acquisition and retention. The successful candidate must be passionate about cryptocurrency and possess a strong track record in this business which will require a strong entrepreneurial mindset and solid business acumen. We need a person who is a strong all-rounder and has experience working in a rapid scale-up environment. This is a unique opportunity to join our company in the Cryptocurrency and blockchain space and to have a big impact in steering the success of the company.
This position reports to the Global Head of Digital Marketing and Corporate Communications and to the Head of Crypto.
KEY RESPONSIBILITIES:
• Devise a crypto marketing strategy for EEB
• Craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative.
• Develop a strong and identifiable brand position and narrative around our company through campaign execution, strategic direction, media planning, creative development, and market research.
