Verified Job
Digital Marketing
Head of Digital Marketing - Remote
Digital Marketing
#766897
Remote / WFH
Brother Canada
Job Description
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. The company is headquartered in Dollard‑des‑Ormeaux, Quebec, and is a wholly owned subsidiary of Brother International Corporation (BIC), which is itself a subsidiary of Brother Industries Limited (BIL).
Brother operates in more than 30 countries worldwide. we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work‑life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.
Director, Marketing will own and lead the Marketing function as a core Go‑To‑Market (GTM) enabler, driving the overall marketing and demand generation strategy in alignment with the company’s GTM direction, targets, and business objectives. This role ensures that marketing initiatives support both short‑term performance goals and long‑term growth, strengthening brand presence, customer engagement, and market impact. The successful candidate will bring deep expertise in omnichannel marketing and customer behavior, along with a proven ability to develop and execute high‑impact marketing strategies.
The director will be the primary owner of marketing execution quality, consistency, and performance measurement. Reporting to the Senior Director, the director will be accountable for marketing planning, brand and messaging strategy, media, creative development, campaign execution, and performance optimization. The leader will translate GTM, market, and customer insights into actionable marketing plans; Marketing Strategy & Direction Create, develop, and execute the marketing roadmap aligned with business objectives and GTM direction, balancing short‑term and long‑term goals.
Oversee the planning, execution, and quality of marketing deliverables ensuring alignment with business objectives, category/channel strategies, and operational execution needs. Translate cross‑functional inputs from Product Planning, Sales, Digital, and Customer Connection into integrated marketing plans and initiatives. Provide oversight and direction for the prioritization of marketing initiatives to maximize business impact.
Provide direction for the marketing mix (media, content, channels) to maximize visibility, engagement, and demand, ensuring efficient allocation of resources. Ensure brand consistency and integrity across all customer touchpoints, overseeing creative and content development. Accountable for marketing’s contribution to demand generation, pipeline, and revenue growth.
Oversee the marketing budget, lead budget planning and management, ensuring effective spend allocation and strong marketing ROI. Drive strong marketing ROI by implementing and reporting on data‑driven strategies and optimizing resource allocation; implement rigorous performance management to continuously assess results and recalibrate strategies for maximum impact. Manage relationships, contracts and quality of deliverables with agencies, consultants and/or freelancers.
Market
Intelligence, Insights & Performance Management Establish and monitor KPIs, ensuring performance tracking, insights generation, and continuous improvement through test‑and‑learn methodologies. Oversee analysis of customer behavior and competitor marketing activities, ensuring a deep understanding of customers, channels, and tactics to inform the marketing strategy and optimize campaign effectiveness. Oversee market research and competitive analysis to shape Go‑To‑Market strategies through customer, market, and competitive insights.
Collaborate with Product Planning to align research efforts with business objectives. Lead and develop a high‑performing marketing team by setting clear objectives and fostering a culture of continuous improvement and professional growth. Attract, develop, and retain marketing talent.
Lead operational efficiency while navigating ambiguity, removing obstacles, and balancing risk, opportunity, and escalation. Influence up, down and across various functions to align on marketing strategies and drive initiatives. Own visibility and prioritization of the marketing pipeline.
Communicate strategy, risks, performance insights, and recommendations clearly and effectively to senior leadership.
Represent
Marketing in cross‑functional leadership forums and decision‑making bodies. Bachelor’s degree in Marketing, Business, Communications, or a related field; 10+ years of omnichannel marketing
Report this listing
Brother operates in more than 30 countries worldwide. we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work‑life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.
Director, Marketing will own and lead the Marketing function as a core Go‑To‑Market (GTM) enabler, driving the overall marketing and demand generation strategy in alignment with the company’s GTM direction, targets, and business objectives. This role ensures that marketing initiatives support both short‑term performance goals and long‑term growth, strengthening brand presence, customer engagement, and market impact. The successful candidate will bring deep expertise in omnichannel marketing and customer behavior, along with a proven ability to develop and execute high‑impact marketing strategies.
The director will be the primary owner of marketing execution quality, consistency, and performance measurement. Reporting to the Senior Director, the director will be accountable for marketing planning, brand and messaging strategy, media, creative development, campaign execution, and performance optimization. The leader will translate GTM, market, and customer insights into actionable marketing plans; Marketing Strategy & Direction Create, develop, and execute the marketing roadmap aligned with business objectives and GTM direction, balancing short‑term and long‑term goals.
Oversee the planning, execution, and quality of marketing deliverables ensuring alignment with business objectives, category/channel strategies, and operational execution needs. Translate cross‑functional inputs from Product Planning, Sales, Digital, and Customer Connection into integrated marketing plans and initiatives. Provide oversight and direction for the prioritization of marketing initiatives to maximize business impact.
Provide direction for the marketing mix (media, content, channels) to maximize visibility, engagement, and demand, ensuring efficient allocation of resources. Ensure brand consistency and integrity across all customer touchpoints, overseeing creative and content development. Accountable for marketing’s contribution to demand generation, pipeline, and revenue growth.
Oversee the marketing budget, lead budget planning and management, ensuring effective spend allocation and strong marketing ROI. Drive strong marketing ROI by implementing and reporting on data‑driven strategies and optimizing resource allocation; implement rigorous performance management to continuously assess results and recalibrate strategies for maximum impact. Manage relationships, contracts and quality of deliverables with agencies, consultants and/or freelancers.
Market
Intelligence, Insights & Performance Management Establish and monitor KPIs, ensuring performance tracking, insights generation, and continuous improvement through test‑and‑learn methodologies. Oversee analysis of customer behavior and competitor marketing activities, ensuring a deep understanding of customers, channels, and tactics to inform the marketing strategy and optimize campaign effectiveness. Oversee market research and competitive analysis to shape Go‑To‑Market strategies through customer, market, and competitive insights.
Collaborate with Product Planning to align research efforts with business objectives. Lead and develop a high‑performing marketing team by setting clear objectives and fostering a culture of continuous improvement and professional growth. Attract, develop, and retain marketing talent.
Lead operational efficiency while navigating ambiguity, removing obstacles, and balancing risk, opportunity, and escalation. Influence up, down and across various functions to align on marketing strategies and drive initiatives. Own visibility and prioritization of the marketing pipeline.
Communicate strategy, risks, performance insights, and recommendations clearly and effectively to senior leadership.
Represent
Marketing in cross‑functional leadership forums and decision‑making bodies. Bachelor’s degree in Marketing, Business, Communications, or a related field; 10+ years of omnichannel marketing
Report this listing
