Head of Digital Marketing

Head of Digital Marketing

Key Responsibilities
• Lead and execute the university’s digital marketing strategy to drive brand awareness, student engagement, and admissions.
• Manage performance marketing, social media, SEO/SEM, email marketing, and website optimisation.
• Supervise content, creative, and campaign execution across digital channels.
• Monitor analytics, campaign performance, budgets, and ROI; present reports to senior leadership.
• Coordinate with admissions, faculties, administration, and external agencies to achieve marketing objectives.
• Lead, mentor, and develop the digital marketing team to ensure high performance and innovation.

Qualifications
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 8+ years of digital marketing experience, preferably in higher education.
• Strong expertise in Google Ads, Meta Ads, Performance Marketing, Lead Generation, SEO, and Marketing Automation.
• Proficient in analytics and reporting tools including Google Analytics 4, Google Tag Manager, and CRM platforms.
• Hands-on experience with SEO and competitive intelligence tools such as SEMrush, Ahrefs, and Google Search Console.
• Proven ability to manage large marketing budgets, optimise ROI, and drive enrollment growth through data-driven strategies.
• Strong team leadership, stakeholder management, and agency coordination skills.
• Excellent communication, presentation, and project management abilities.
• Ability to work full-time on-site in Moradabad.