Verified Job
Digital Marketing
Head of Brand, Content & Digital Marketing
Digital Marketing
#766997
Remote / WFH
Ideon Technologies
Job Description
Ideon Technologies uses the energy from supernova explosions in space to image deep beneath the Earth’s surface. The world pioneer in cosmic-ray muon tomography, Ideon has developed the REVEAL™ Subsurface Intelligence Platform™, comprised of proprietary data-generation hardware, software, Al-powered services, and multi-physics fusion that provide x-ray-like visibility deep underground and unlock the exponential power of integrated spatial data. In turn, this is helping accelerate the world’s transition to low-impact mining and transform how companies recover the critical minerals required to power the global shift to clean energy – improving peoples’ lives and enhancing economic prosperity.
Ideon is a dynamic tech scale-up of nearly 80 employees, with team members in Canada, Australia, Chile, and the United States. We're looking for a Director, Marketing & Communications to lead Ideon's global marketing and communications strategy — building a distinctive, credible market presence that drives demand, shapes perception, and establishes Ideon as the leader in subsurface intelligence.
Reporting to the Chief Commercial Officer, you’ll lead the demand-creation function within Ideon’s unified commercial organization — a single revenue system spanning business development, technical solutions, and customer success — and are accountable for turning Ideon’s platform into repeatable, predictable, and compounding demand.
Evolve our global marketing strategy around growth goals, priority markets, and target segments.
Lead product marketing across Ideon's solutions — translating technical capabilities into clear value propositions, with a focus on recurring-revenue use cases and a thoughtful rollout of new products.
Partner with Product, Technical Solutions, and Commercial teams on positioning, messaging, sales materials, and pricing.
Lead launch plans that help accelerate adoption in enterprise sales cycles.
Weave customer success stories consistently through marketing and sales materials.
Help align the product roadmap with market needs.
Build the value story around the cost of subsurface uncertainty — grounded in each customer's own numbers, with the science as supporting proof rather than the headline.
Design and run demand-generation programs that drive qualified pipeline and revenue growth. Own marketing-sourced and marketing-influenced pipeline as a primary, carried accountability — responsible for qualified-pipeline coverage against target and for lead quality, not for activity or lead-volume metrics alone.
Focus pipeline on priority recurring use cases; pair broad, data-driven outreach with more targeted account-based marketing for priority accounts, alongside Business Development.
Support major accounts and opportunities with tailored messaging and campaigns.
Build and improve campaigns across digital, events, partnerships, and account-based marketing.
Oversee strong, visually compelling content across channels.
Build and improve metrics that matter — pipeline created, source and conversion rates, quality MQL-to-SQL conversion, sales-cycle impact, and marketing's contribution to revenue.
Develop strong narratives (customer value, investor story, category leadership) that are credible and tailored for customers, government, investors, and partners.
Lead the creation of the subsurface-intelligence category as an operational discipline rather than a tagline: work to establish subsurface intelligence as a recognized priority and budget line within customers’ capital-planning process, and to shift the conversation from the technical validator alone toward the operational, risk, and economic decision-makers who own budgets.
Own and steward a single message house and language used consistently across teams so the category is described the same way in every customer conversation.
Communications Own company-wide communications strategy.
Position Ideon as a thought leader in subsurface intelligence, critical minerals, and reducing geologic uncertainty.
Guide executive communications, including presentations and thought leadership.
Build systems and processes for marketing and communications execution.
Run marketing as a lean, AI-augmented function in which output — not headcount — is the measure of scale.
Treat AI as the operating layer of the function: capture marketing and customer interactions as structured data, reason over it against Ideon’s own frameworks, and deliver drafts, scoring, and monitoring into the tools the team already uses — spanning demand-source attribution, a repeatable case-study and reference factory, a living objection and messaging library, account-based content personalization, and category thought-leadership — with a human owning and signing off on every externally-facing output.
Own reporting across brand, commun
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Ideon is a dynamic tech scale-up of nearly 80 employees, with team members in Canada, Australia, Chile, and the United States. We're looking for a Director, Marketing & Communications to lead Ideon's global marketing and communications strategy — building a distinctive, credible market presence that drives demand, shapes perception, and establishes Ideon as the leader in subsurface intelligence.
Reporting to the Chief Commercial Officer, you’ll lead the demand-creation function within Ideon’s unified commercial organization — a single revenue system spanning business development, technical solutions, and customer success — and are accountable for turning Ideon’s platform into repeatable, predictable, and compounding demand.
Evolve our global marketing strategy around growth goals, priority markets, and target segments.
Lead product marketing across Ideon's solutions — translating technical capabilities into clear value propositions, with a focus on recurring-revenue use cases and a thoughtful rollout of new products.
Partner with Product, Technical Solutions, and Commercial teams on positioning, messaging, sales materials, and pricing.
Lead launch plans that help accelerate adoption in enterprise sales cycles.
Weave customer success stories consistently through marketing and sales materials.
Help align the product roadmap with market needs.
Build the value story around the cost of subsurface uncertainty — grounded in each customer's own numbers, with the science as supporting proof rather than the headline.
Design and run demand-generation programs that drive qualified pipeline and revenue growth. Own marketing-sourced and marketing-influenced pipeline as a primary, carried accountability — responsible for qualified-pipeline coverage against target and for lead quality, not for activity or lead-volume metrics alone.
Focus pipeline on priority recurring use cases; pair broad, data-driven outreach with more targeted account-based marketing for priority accounts, alongside Business Development.
Support major accounts and opportunities with tailored messaging and campaigns.
Build and improve campaigns across digital, events, partnerships, and account-based marketing.
Oversee strong, visually compelling content across channels.
Build and improve metrics that matter — pipeline created, source and conversion rates, quality MQL-to-SQL conversion, sales-cycle impact, and marketing's contribution to revenue.
Develop strong narratives (customer value, investor story, category leadership) that are credible and tailored for customers, government, investors, and partners.
Lead the creation of the subsurface-intelligence category as an operational discipline rather than a tagline: work to establish subsurface intelligence as a recognized priority and budget line within customers’ capital-planning process, and to shift the conversation from the technical validator alone toward the operational, risk, and economic decision-makers who own budgets.
Own and steward a single message house and language used consistently across teams so the category is described the same way in every customer conversation.
Communications Own company-wide communications strategy.
Position Ideon as a thought leader in subsurface intelligence, critical minerals, and reducing geologic uncertainty.
Guide executive communications, including presentations and thought leadership.
Build systems and processes for marketing and communications execution.
Run marketing as a lean, AI-augmented function in which output — not headcount — is the measure of scale.
Treat AI as the operating layer of the function: capture marketing and customer interactions as structured data, reason over it against Ideon’s own frameworks, and deliver drafts, scoring, and monitoring into the tools the team already uses — spanning demand-source attribution, a repeatable case-study and reference factory, a living objection and messaging library, account-based content personalization, and category thought-leadership — with a human owning and signing off on every externally-facing output.
Own reporting across brand, commun
Report this listing
