Head Demand Marketing SaaS

ONLY SAAS Experience Required
• Develop and execute a comprehensive demand generation strategy to drive qualified leads, customer acquisition, and revenue growth for software.
• Identify target audiences and key market segments to focus marketing efforts effectively.
• Plan, implement, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, events, and other relevant channels.
• Implement lead scoring models and processes to identify high-quality leads for sales conversion.
• Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
• Experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.
• Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make data-driven decisions. Continuously optimize marketing strategies based on performance metrics.
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Develop and manage the demand generation budget effectively, optimizing spend to maximize ROI.
• Allocate resources appropriately to achieve marketing objectives.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Also, use insights to inform marketing strategies and positioning.