Government Projects – Paid Advertising Specialist

Job DescriptionWe are looking to hire an experienced and detail-oriented Paid Advertising Specialist to manage and execute paid advertising campaigns for government departments and public-sector projects. The ideal candidate should have strong knowledge of government advertising guidelines, mandatory disclaimers, and compliance requirements, and be capable of handling campaigns independently from planning to reporting.Key ResponsibilitiesPlan, execute, and manage paid advertising campaigns for government and public-sector initiatives.Create and manage ads across platforms such as Google Ads, Meta (Facebook & Instagram) Ads, and other relevant digital channels.Ensure all advertisements strictly follow government advertising policies, legal guidelines, approval processes, and disclaimer requirements.Optimize campaigns to improve reach, lead generation, and conversions while maintaining compliance.Manage and optimize ad budgets to achieve the best possible ROI.Monitor daily campaign performance and make data-driven optimizations.Prepare and share regular performance reports with insights and recommendations.Coordinate with internal teams to ensure ads align with project goals and government requirements