Verified Job
Advertising - Public Relations
Google Ads & Meta Ads Manager (2+ Years Experience)
Advertising - Public Relations
#30471
Remote / WFH
ILM Marketing
Job Description
Job Overview
We’re looking for a results‑driven Google Ads & Meta Ads Manager with a strong analytical mindset and hands‑on experience managing paid media campaigns across Google and Meta platforms. The ideal candidate has at least 2 years of experience, is fluent in conversion tracking, and understands how to build reliable measurement systems using Google Analytics, Google Tag Manager, and Meta CAPI. Experience with server‑side tracking is a major plus.
Must be US-based and able to work between 8AM-5PM ET or 9AM-6PM ET.
Must be Google Ads certified and have a minimum of 2 years Google Ads management experience.
Responsibilities
Campaign Management — Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads, and Linkedin Ads campaigns across search, display, video, and paid social.
Conversion Tracking Setup — Implement and maintain accurate tracking using GA4, GTM, Meta CAPI, and platform‑specific tools.
Performance Optimization — Analyze performance data to improve ROAS, CPA, and overall efficiency.
Reporting & Insights — Build clear, actionable reports that translate data into strategic recommendations.
A/B Testing — Test creative, audiences, bidding strategies, and landing pages to drive continuous improvement.
Collaboration — Work closely with creative, analytics, and product teams to align campaign strategy with business goals.
Experience
Google Ads Expertise — 2+ years managing Search, Display, PMAX, Demand Gen, and/or YouTube campaigns.
Meta Ads Expertise — Experience running campaigns across Facebook and Instagram.
Analytics & Tracking — Strong understanding of GA4, GTM, and Meta CAPI implementation.
Data‑Driven Decision Making — Ability to interpret data and adjust strategy accordingly.
Technical Troubleshooting — Comfortable diagnosing pixel issues, attribution discrepancies, and tracking errors.
Preferred Qualifications
Server‑Side Tracking experience (Cloudflare, GTM Server‑Side, or similar).
Familiarity with SQL, Looker Studio, or other BI tools.
Google Ads or Meta Blueprint certifications.
About ILM Marketing
Since 2007 we’ve been helping companies and individuals from around the globe promote their brands and grow their businesses with cost-efficient, common sense marketing.
We offer a wide variety of online and offline marketing services from website design and management to social media and PPC advertising to graphic design and copywriting.
Pay: $25.00 - $35.00 per hour
Benefits:
401(k)
Paid time off
Referral program
Work Location: Remote
We’re looking for a results‑driven Google Ads & Meta Ads Manager with a strong analytical mindset and hands‑on experience managing paid media campaigns across Google and Meta platforms. The ideal candidate has at least 2 years of experience, is fluent in conversion tracking, and understands how to build reliable measurement systems using Google Analytics, Google Tag Manager, and Meta CAPI. Experience with server‑side tracking is a major plus.
Must be US-based and able to work between 8AM-5PM ET or 9AM-6PM ET.
Must be Google Ads certified and have a minimum of 2 years Google Ads management experience.
Responsibilities
Campaign Management — Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads, and Linkedin Ads campaigns across search, display, video, and paid social.
Conversion Tracking Setup — Implement and maintain accurate tracking using GA4, GTM, Meta CAPI, and platform‑specific tools.
Performance Optimization — Analyze performance data to improve ROAS, CPA, and overall efficiency.
Reporting & Insights — Build clear, actionable reports that translate data into strategic recommendations.
A/B Testing — Test creative, audiences, bidding strategies, and landing pages to drive continuous improvement.
Collaboration — Work closely with creative, analytics, and product teams to align campaign strategy with business goals.
Experience
Google Ads Expertise — 2+ years managing Search, Display, PMAX, Demand Gen, and/or YouTube campaigns.
Meta Ads Expertise — Experience running campaigns across Facebook and Instagram.
Analytics & Tracking — Strong understanding of GA4, GTM, and Meta CAPI implementation.
Data‑Driven Decision Making — Ability to interpret data and adjust strategy accordingly.
Technical Troubleshooting — Comfortable diagnosing pixel issues, attribution discrepancies, and tracking errors.
Preferred Qualifications
Server‑Side Tracking experience (Cloudflare, GTM Server‑Side, or similar).
Familiarity with SQL, Looker Studio, or other BI tools.
Google Ads or Meta Blueprint certifications.
About ILM Marketing
Since 2007 we’ve been helping companies and individuals from around the globe promote their brands and grow their businesses with cost-efficient, common sense marketing.
We offer a wide variety of online and offline marketing services from website design and management to social media and PPC advertising to graphic design and copywriting.
Pay: $25.00 - $35.00 per hour
Benefits:
401(k)
Paid time off
Referral program
Work Location: Remote
