GMMass Retail Distribution

Role

Mass Distribution Lead

Job Level/ Designation

M3

Function / Department

Sales & Distribution

Location

Jaipur

Job Purpose

• Formulate and implement the circle mass distribution strategy, in consultation with the Sales Head

• Achieve Gross and Net Acquisition target in the circle for the distribution channel

• Attain market leadership through growth in terms of revenues and market share, while complying with agreed budget, quality of additions and corporate policy guidelines

• Formulate and implement a robust distribution channel strategy to achieve trade advocacy (TSAT) / Retailer NPS, sustainable reach, coverage and geographical footprint

• Create mechanism for gathering competition intelligence based insights for protecting base and increasing share of subscribers and revenue

Key Result

Areas/Accountabilities

Strategic:

• Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel

• Set targets for the Distribution channel covering both business and distribution KPIs (Gross, GAS, Distribution UAO, DURO, Revenue etc)

• Deliver sales target for all products (quality prepaid gross and revenue targets, UL penetration, acquisition market share etc) by ongoing monitoring and reviews of the Distribution channel

• Develop channel expansion strategy by evaluating distribution coverage, penetration and performance.

• Plan new product launch in the distribution channel with the circle Sales and Marketing Heads

Operational:

• Achieve circle revenue target for the distribution channel for all products across brands

• Achieve distribution network expansion targets by appointing and monitoring partners in new and existing areas

• Provide inputs to the Sales Head in deciding COCA / incentive plans for channel partners and monitor the same.

• Circle level implementation of national initiatives.

• Planning and monitoring the SIP targets along with the SEM Head.

Developmental:

• Identification of development areas, and recommending training programs / interventions for the distribution manpower