Verified Job
Jobs
GM Cluster Brand Lead
Jobs
#349724
Full Time
Job Description
Role
Brand Communication – Circle Operations Head
Job Level/ Designation
M3
Function / Department
Brand Marketing
Location
Cluster HQ
Job Purpose
To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.
To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.
Key Result Areas/Accountabilities
• Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
• Budgets Management : Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
• Circle Product Campaigns :
• Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
• Monitor & collate performance results for respective cluster – share with corporate circle spoc
• Corporate campaigns:
• Align GTM plans for clusters basis circle budgets
• Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
• Monitor & collate results for respective cluster – share with corporate circle spoc
• Circle Activation/events /sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
• In Market visibility : Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans
• Lead PR plan for cluster
• Brand guidelines : Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards
Core Competencies, Knowledge, Experience
• Strategic thinking and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Leadership
• Process orientation
Experience of 10-12 years in total of which 4+ years in a similar role in telecom.
Excellent Creative abilities
High level of analytical skills
Must Have Technical / Professional Qualifications
MBA
Brand Communication – Circle Operations Head
Job Level/ Designation
M3
Function / Department
Brand Marketing
Location
Cluster HQ
Job Purpose
To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.
To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.
Key Result Areas/Accountabilities
• Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
• Budgets Management : Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
• Circle Product Campaigns :
• Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
• Monitor & collate performance results for respective cluster – share with corporate circle spoc
• Corporate campaigns:
• Align GTM plans for clusters basis circle budgets
• Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
• Monitor & collate results for respective cluster – share with corporate circle spoc
• Circle Activation/events /sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
• In Market visibility : Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans
• Lead PR plan for cluster
• Brand guidelines : Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards
Core Competencies, Knowledge, Experience
• Strategic thinking and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Leadership
• Process orientation
Experience of 10-12 years in total of which 4+ years in a similar role in telecom.
Excellent Creative abilities
High level of analytical skills
Must Have Technical / Professional Qualifications
MBA
