This role requires an individual with a deep understanding of what the customer journey and the customer value chain mean.
The Importance of Customer Understanding
To tell the customer experience, one must have a deep understanding of the customer journey.
This role involves working with a global team of experts who will be collaborating together to create a very powerful customer experience over time, over channels, and through all types of perspectives.
Key Requirements:
• A deep understanding of what the customer journey and the customer value chain mean
• Expertise in understanding the role of public relations, press releases, email, website, social media, and other marketing assets to tell the story
You will be required to demonstrate strong writing, analytical, and stakeholder management skills.