Verified Job
Healthcare
General Manager — Brand(Healthcare)
Healthcare
#782064
Remote / WFH
Taglynk
Job Description
Taglynk is proud to partner with India’s leading health platform to find a visionary General Manager — Brand based in Delhi NCR.
This confidential client is expanding from root-cause, doctor-driven care into a full-spectrum wellness ecosystem,
Role Overview
• Position: General Manager — Brand
• Type: Full-Time
• Location: Delhi NCR
• Reports To: Group CMO (Global)
• Experience Required: 10–15 Years
Key Responsibilities
• Brand & Movement Building: Build the brand's identity, narrative, tone of voice, and design language across digital, events, packaging, and clinics. Lead the phased Year 1 launch and mine real conversations with for founding content.
• Business & Revenue Accountability: Own the commercial contribution of the brand, driving top-of-funnel demand that converts into revenue across D2C, telehealth, and clinics, alongside managing the brand P&L.
• Community & Content: Build the community platform from closed beta to open scale with expert moderation, alongside directing destigmatising health education content.
• PR & Public Presence: Lead earned media, creator networks, institutional partnerships, and act as a recognised public face of the brand on stage and podcasts.
• AEO / GEO & Analytics: Own Answer Engine Optimisation and Generative Engine Optimisation as a first-class channel, build the marketing measurement stack from scratch, and lead performance marketing.
This confidential client is expanding from root-cause, doctor-driven care into a full-spectrum wellness ecosystem,
Role Overview
• Position: General Manager — Brand
• Type: Full-Time
• Location: Delhi NCR
• Reports To: Group CMO (Global)
• Experience Required: 10–15 Years
Key Responsibilities
• Brand & Movement Building: Build the brand's identity, narrative, tone of voice, and design language across digital, events, packaging, and clinics. Lead the phased Year 1 launch and mine real conversations with for founding content.
• Business & Revenue Accountability: Own the commercial contribution of the brand, driving top-of-funnel demand that converts into revenue across D2C, telehealth, and clinics, alongside managing the brand P&L.
• Community & Content: Build the community platform from closed beta to open scale with expert moderation, alongside directing destigmatising health education content.
• PR & Public Presence: Lead earned media, creator networks, institutional partnerships, and act as a recognised public face of the brand on stage and podcasts.
• AEO / GEO & Analytics: Own Answer Engine Optimisation and Generative Engine Optimisation as a first-class channel, build the marketing measurement stack from scratch, and lead performance marketing.
