Verified Job
IT / Software / Data Analyst
GCP Data Lead
IT / Software / Data Analyst
#51091
Remote / WFH
nexocean
Job Description
Job Description: Director, Product - Growth & Presales
The Role
As Director, Product - Growth & Presales, you will own product outcomes across the top of the customer funnel - from organic traffic and digital lead generation through lead qualification, scoring, and visit scheduling. This is a senior, hands-on leadership role in a fast-scaling, multi-channel environment, where product decisions directly affect CAC, lead quality, and the volume and quality of visits that feed the sales engine.
You will lead a pod of PMs across Growth and Presales tracks, working across a complex internal stakeholder map - digital marketing, channel partners, experience centres, franchisees, and lead relationship teams, each of which generates and nurtures leads through different channels with different incentives. The role requires both breadth and depth: setting clear direction across the pod while stepping in to frame problems, pressure-test solutions, and raise the quality of execution when the stakes are high.
Scope of Responsibility
• Be accountable for the volume, quality, and cost efficiency of the lead-to-visit engine with a mandate to shift the acquisition mix toward offline channels without degrading digital funnel performance, and ensuring lead quality.
• Own the organic growth engine - website architecture, technical SEO, Core Web Vitals, and content and product experience optimisations that drive high-intent traffic at scale.
• Drive the product strategy for the shift from a primarily digital acquisition model towards a balanced digital + offline mix - including experience centres and franchisee channels.
• Own the LRM (Lead Relationship Management) workflow layer - how leads are assigned, prioritised, followed up on, and moved through the funnel, and set the strategic direction for lead scoring, disposition-based intervention logic, and LRM workflow tooling.
• Identify and drive AI-native improvements across the lead funnel - qualification accuracy, lead prioritisation, and workflow automation, where intelligent systems can replace or augment manual effort at scale.
The Role
As Director, Product - Growth & Presales, you will own product outcomes across the top of the customer funnel - from organic traffic and digital lead generation through lead qualification, scoring, and visit scheduling. This is a senior, hands-on leadership role in a fast-scaling, multi-channel environment, where product decisions directly affect CAC, lead quality, and the volume and quality of visits that feed the sales engine.
You will lead a pod of PMs across Growth and Presales tracks, working across a complex internal stakeholder map - digital marketing, channel partners, experience centres, franchisees, and lead relationship teams, each of which generates and nurtures leads through different channels with different incentives. The role requires both breadth and depth: setting clear direction across the pod while stepping in to frame problems, pressure-test solutions, and raise the quality of execution when the stakes are high.
Scope of Responsibility
• Be accountable for the volume, quality, and cost efficiency of the lead-to-visit engine with a mandate to shift the acquisition mix toward offline channels without degrading digital funnel performance, and ensuring lead quality.
• Own the organic growth engine - website architecture, technical SEO, Core Web Vitals, and content and product experience optimisations that drive high-intent traffic at scale.
• Drive the product strategy for the shift from a primarily digital acquisition model towards a balanced digital + offline mix - including experience centres and franchisee channels.
• Own the LRM (Lead Relationship Management) workflow layer - how leads are assigned, prioritised, followed up on, and moved through the funnel, and set the strategic direction for lead scoring, disposition-based intervention logic, and LRM workflow tooling.
• Identify and drive AI-native improvements across the lead funnel - qualification accuracy, lead prioritisation, and workflow automation, where intelligent systems can replace or augment manual effort at scale.
