Verified Job
Marketing
Freelance Social Media Manager
Marketing
#779853
Remote / WFH
Inhairitance
Job Description
WHO WE ARE
Inhairitance is a curl care brand built on a simple belief: every curl tells a story worth loving. Through our Curl Spa, Academy, and CurlCare product line, we help people rediscover confidence in the hair they were born with. Our community spans Canada, the United States, France, and the French Caribbean, and it is rooted in something deeper than product results. It is a movement of self-acceptance, education, and family.
We are looking for a Social Media Manager who wants to be part of that story, not just document it from the outside.
THE ROLE
This is a hands-on, on-the-ground role based at our Montréal salon and office. You will be embedded in the daily life of Inhairitance, capturing real transformations as they happen at the chair, building relationships with our stylists and staff, and turning everyday moments into content that moves people. This is not a role for someone who wants to work from a distance. We need you in the room: at the salon, in the training space, alongside the team, camera ready.
You will manage content across Instagram and TikTok. While each platform has its own rhythm, much of what you capture will serve both, so your time behind the lens is used efficiently, and your energy goes into ideas rather than duplication.
KEY RESPONSIBILITIES
Content Creation & Production
Film, edit, and produce original content for Instagram and TikTok, primarily shot on-site at the Inhairitance salon and office in Montréal. Post stories, reels and static posts on both the Inhairitance Curl Care and Inhairitance Curl Spa account, with less frequency required for the Inhairitance Curl Care account. The Inhairitance Curl Care account will require a minimum of 7 posts per week and consistent posting on the story.
Capture real client transformations, stylist expertise, and product application as they happen: authentic, in-the-moment storytelling over staged perfection.
Create graphics and supporting visual assets for the social feed when needed.
Bring your own creative eye and voice to every piece of content. We want original ideas, not recycled trends or AI-generated concepts. AI tools are welcome for organization and planning, not for creative output.
Community & Culture Storytelling
Showcase the family energy of Inhairitance: the relationships between stylists, staff, and clients that make the salon feel like home.
Champion our core message: empowerment, self-love, and embracing one’s Inhairitance, the hair, history, and identity someone was born into.
Highlight real results in an honest, unfiltered way that builds trust rather than a polished, over-produced feel.
Be able to tell the story of Inhairitance in your own voice, often with you behind the camera.
Content Strategy & Calendar
Plan and execute a monthly content calendar in partnership with leadership, aligned to the broader marketing plan, campaigns, launches, and promotions.
Balance planned, structured content with the flexibility to capture and post spontaneous, real-time moments as they happen.
Keep content organized and accessible for the wider team.
Community, Salon & Wholesale Collaboration
Work directly with salon stylists and staff to source everyday content. Clients are using our products daily, and that is one of our richest and most under-tapped content sources.
Think creatively about how our inventory, salon services, and wholesale partners can generate content that puts our product in front of new audiences.
Support the Ambassador and influencer program with creative asset coordination, UGC briefs, and feedback on submissions.
Bring innovative ideas to leadership for reaching new audiences and expanding our community organically.
WHAT YOU BRING
A genuine understanding of social media culture and how it shifts. You spot trends early and know how to adapt them to a brand voice, not just replicate them.
Strong personal creativity and point of view. You generate fresh ideas rather than leaning on formulas or AI-generated concepts for the creative work itself.
Hands-on skill in filming and editing content built for Instagram and TikTok, including on-the-fly, behind-the-scenes capture.
Comfort working in a busy, people-facing salon environment. Building rapport with stylists and clients is part of the job.
An eye for authentic storytelling that balances education, empowerment, and real product results.
Strong organizational skills to plan and maintain a content calendar, even while staying responsive to real-time moments.
A collaborative mindset. You will work closely with leadership, the Ambassador team, and salon staff, not in isolation.
Reliable availability to be on-site in Montréal for shoots, salon visits, and team collaboration.
OUR VALUES, IN PRACTICE
We are a brand rooted in excellence, warmth, education, and community, and we look for the same in the people we bring on. We want someone who leads with authenticity over polish, who can see the real people and real needs behind our stylists and clients, and who is driven by results but never at the expense of what makes Inhairitance feel like family. Above all, we're looking for someone who understands that this is about more than content. It's about helping people love the hair they inherited.
HOW TO APPLY
If this sounds like you, we would love to hear from you and see your work. Please submit all of the following:
Your resume.
A link to your content portfolio or social channels.
A short note on why the Inhairitance mission resonates with you.
A written answer to the question below.
Application Question
If you were to create a high-level direction for our social media to accomplish the goals outlined in this role description, what would you write for its overview and what 6 steps would you take to accomplish it? Please enter as much detail as you think is necessary to convey your direction.
Pay: Up to $2,800.00 per month
Work Location: Hybrid remote in Montréal, QC H4C 1P3
Inhairitance is a curl care brand built on a simple belief: every curl tells a story worth loving. Through our Curl Spa, Academy, and CurlCare product line, we help people rediscover confidence in the hair they were born with. Our community spans Canada, the United States, France, and the French Caribbean, and it is rooted in something deeper than product results. It is a movement of self-acceptance, education, and family.
We are looking for a Social Media Manager who wants to be part of that story, not just document it from the outside.
THE ROLE
This is a hands-on, on-the-ground role based at our Montréal salon and office. You will be embedded in the daily life of Inhairitance, capturing real transformations as they happen at the chair, building relationships with our stylists and staff, and turning everyday moments into content that moves people. This is not a role for someone who wants to work from a distance. We need you in the room: at the salon, in the training space, alongside the team, camera ready.
You will manage content across Instagram and TikTok. While each platform has its own rhythm, much of what you capture will serve both, so your time behind the lens is used efficiently, and your energy goes into ideas rather than duplication.
KEY RESPONSIBILITIES
Content Creation & Production
Film, edit, and produce original content for Instagram and TikTok, primarily shot on-site at the Inhairitance salon and office in Montréal. Post stories, reels and static posts on both the Inhairitance Curl Care and Inhairitance Curl Spa account, with less frequency required for the Inhairitance Curl Care account. The Inhairitance Curl Care account will require a minimum of 7 posts per week and consistent posting on the story.
Capture real client transformations, stylist expertise, and product application as they happen: authentic, in-the-moment storytelling over staged perfection.
Create graphics and supporting visual assets for the social feed when needed.
Bring your own creative eye and voice to every piece of content. We want original ideas, not recycled trends or AI-generated concepts. AI tools are welcome for organization and planning, not for creative output.
Community & Culture Storytelling
Showcase the family energy of Inhairitance: the relationships between stylists, staff, and clients that make the salon feel like home.
Champion our core message: empowerment, self-love, and embracing one’s Inhairitance, the hair, history, and identity someone was born into.
Highlight real results in an honest, unfiltered way that builds trust rather than a polished, over-produced feel.
Be able to tell the story of Inhairitance in your own voice, often with you behind the camera.
Content Strategy & Calendar
Plan and execute a monthly content calendar in partnership with leadership, aligned to the broader marketing plan, campaigns, launches, and promotions.
Balance planned, structured content with the flexibility to capture and post spontaneous, real-time moments as they happen.
Keep content organized and accessible for the wider team.
Community, Salon & Wholesale Collaboration
Work directly with salon stylists and staff to source everyday content. Clients are using our products daily, and that is one of our richest and most under-tapped content sources.
Think creatively about how our inventory, salon services, and wholesale partners can generate content that puts our product in front of new audiences.
Support the Ambassador and influencer program with creative asset coordination, UGC briefs, and feedback on submissions.
Bring innovative ideas to leadership for reaching new audiences and expanding our community organically.
WHAT YOU BRING
A genuine understanding of social media culture and how it shifts. You spot trends early and know how to adapt them to a brand voice, not just replicate them.
Strong personal creativity and point of view. You generate fresh ideas rather than leaning on formulas or AI-generated concepts for the creative work itself.
Hands-on skill in filming and editing content built for Instagram and TikTok, including on-the-fly, behind-the-scenes capture.
Comfort working in a busy, people-facing salon environment. Building rapport with stylists and clients is part of the job.
An eye for authentic storytelling that balances education, empowerment, and real product results.
Strong organizational skills to plan and maintain a content calendar, even while staying responsive to real-time moments.
A collaborative mindset. You will work closely with leadership, the Ambassador team, and salon staff, not in isolation.
Reliable availability to be on-site in Montréal for shoots, salon visits, and team collaboration.
OUR VALUES, IN PRACTICE
We are a brand rooted in excellence, warmth, education, and community, and we look for the same in the people we bring on. We want someone who leads with authenticity over polish, who can see the real people and real needs behind our stylists and clients, and who is driven by results but never at the expense of what makes Inhairitance feel like family. Above all, we're looking for someone who understands that this is about more than content. It's about helping people love the hair they inherited.
HOW TO APPLY
If this sounds like you, we would love to hear from you and see your work. Please submit all of the following:
Your resume.
A link to your content portfolio or social channels.
A short note on why the Inhairitance mission resonates with you.
A written answer to the question below.
Application Question
If you were to create a high-level direction for our social media to accomplish the goals outlined in this role description, what would you write for its overview and what 6 steps would you take to accomplish it? Please enter as much detail as you think is necessary to convey your direction.
Pay: Up to $2,800.00 per month
Work Location: Hybrid remote in Montréal, QC H4C 1P3
