Verified Job
Content Writer
Freelance Beauty Content Creator, Betches Style
Content Writer
#59006
Remote / WFH
Betches Media
Job Description
Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
Description
We’re looking for a beauty-obsessed, chronically online creator to help build and grow Betches’s newest vertical: Betches Style. This role is for someone who lives for beauty discourse, knows what’s going viral before it hits their FYP, and can turn product launches, red carpet moments, skincare trends, and makeup hacks into highly shareable content.
On Betches Style, we aim to break down what’s actually worth the hype and make beauty feel approachable for people with busy schedules, limited budgets, and bathroom counters that are already overflowing. We aren’t afraid to laugh at ourselves with memes or deliver a hot take that says what everyone’s thinking, but we also balance that with original video and photo content that helps Zillennials navigate an ever-changing beauty landscape without the gatekeeping, jargon, or pressure to be perfect.
Our ideal candidate understands both beauty culture and internet culture, and has editorial and social media experience creating content for a Zillennial audience. You should be able to write sharp, witty, self-aware beauty commentary that makes our audience feel like they’re getting recommendations, trend analysis, and honest opinions from their cool, beauty-savvy older sister.
Roles & Responsibilities
Content Creation
Create beauty content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms. This role requires confidently delivering reactions, takes, breakdowns, and commentary directly to camera in a way that feels smart, funny, and distinctly Betches.
Translate breaking beauty news and live moments into timely, culturally fluent content.
Develop content tied to the beauty calendar including viral moments, awards shows, fashion week, and product launches.
Maintain a consistent Betches Style voice: honest and relatable.
Real-Time & Live Coverage
Provide live and reactive coverage for major beauty moments, including select nights and weekends.
Balance proactive planning with reactive content during fast-moving news cycles.
Identify moments worth amplifying in real time and execute quickly.
Beauty POV & Cultural Fluency
Bring deep knowledge of all-things beauty.
Identify which beauty moments are internet stories—and know how to frame them for a women-first, culture-forward audience.
Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.
Social Ownership & Community
Contribute to and help manage the social posting calendar and cadence.
Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
Monitor social chatter and fan sentiment to inform content decisions.
Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.
Technical & Creative Skills
Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
Description
We’re looking for a beauty-obsessed, chronically online creator to help build and grow Betches’s newest vertical: Betches Style. This role is for someone who lives for beauty discourse, knows what’s going viral before it hits their FYP, and can turn product launches, red carpet moments, skincare trends, and makeup hacks into highly shareable content.
On Betches Style, we aim to break down what’s actually worth the hype and make beauty feel approachable for people with busy schedules, limited budgets, and bathroom counters that are already overflowing. We aren’t afraid to laugh at ourselves with memes or deliver a hot take that says what everyone’s thinking, but we also balance that with original video and photo content that helps Zillennials navigate an ever-changing beauty landscape without the gatekeeping, jargon, or pressure to be perfect.
Our ideal candidate understands both beauty culture and internet culture, and has editorial and social media experience creating content for a Zillennial audience. You should be able to write sharp, witty, self-aware beauty commentary that makes our audience feel like they’re getting recommendations, trend analysis, and honest opinions from their cool, beauty-savvy older sister.
Roles & Responsibilities
Content Creation
Create beauty content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms. This role requires confidently delivering reactions, takes, breakdowns, and commentary directly to camera in a way that feels smart, funny, and distinctly Betches.
Translate breaking beauty news and live moments into timely, culturally fluent content.
Develop content tied to the beauty calendar including viral moments, awards shows, fashion week, and product launches.
Maintain a consistent Betches Style voice: honest and relatable.
Real-Time & Live Coverage
Provide live and reactive coverage for major beauty moments, including select nights and weekends.
Balance proactive planning with reactive content during fast-moving news cycles.
Identify moments worth amplifying in real time and execute quickly.
Beauty POV & Cultural Fluency
Bring deep knowledge of all-things beauty.
Identify which beauty moments are internet stories—and know how to frame them for a women-first, culture-forward audience.
Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.
Social Ownership & Community
Contribute to and help manage the social posting calendar and cadence.
Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
Monitor social chatter and fan sentiment to inform content decisions.
Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.
Technical & Creative Skills
Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
