Fractional/Part-Time Marketing Content Campaign Lead

About Kindler Company

Kindler Company is a leadership development firm specializing in communication coaching, keynote speaking, and executive training for senior leaders and teams. We help leaders and organizations amplify their impact through powerful storytelling.

Our full-service approach supports leaders at every stage—from clarifying bold ideas and crafting compelling messages to delivering high-impact presentations and building lasting platforms.

With a network of world-class coaches, speakers, and facilitators, we empower executives, entrepreneurs, and organizations to sharpen their message, elevate their influence, and lead with confidence.

At Kindler Company, we don’t just help you tell your story—we help you lead with it.

Role Overview

We are seeking a proactive, hands-on fractional Marketing Content Campaign Lead (15-20 hours/week) to initiate and manage the planning and day-to-day execution of our marketing initiatives. This role combines strong writing and campaign management skills with light design responsibilities and will be supported by freelance design resources for higher-production needs.

You will develop and manage the marketing calendar and be responsible for developing and deploying content across social media, email and event channels. This includes writing and producing light visuals, coordinating promotional efforts and supporting lead generation and sales enablement activities. You’ll work closely with the fractional CMO to align on strategy and ensure consistent, high-quality execution.

Key Responsibilities

Content Calendar Management: Develop and manage the monthly marketing calendar across LinkedIn, Instagram, email, newsletter, and website updates.
Content Creation: Draft and publish short-form content (LinkedIn posts, email campaigns, social captions, event descriptions) in a tone that resonates with senior executives. Create light visual assets (e.g., Canva graphics, email visuals, simple social images) to support content plan.
Event Promotion: Coordinate marketing content and work with chief of staff on event logistics and implementation for webinars, workshops, and speaking engagements including invite copy, landing pages, RSVPs, and follow-ups.
CRM Email Marketing: Manage and segment lists in Kajabi and Pipedrive; build and deploy email campaigns, including a recurring high-value newsletter, and track engagement performance.
Sales Material Support: Collaborate with designers to update decks, brochures, speaker kits, and other enablement tools. Partner with sales lead to draft content and provide creative direction.
Project Management Coordination: Oversee timelines and deliverables, working cross-functionally and managing freelancer relationships including sourcing, briefing and reviewing creative work.
Analytics Optimization: Track and report performance (social, email, event metrics); interpret results and make recommendations to improve future efforts.
Qualifications

4–6 years of marketing experience, ideally in B2B or professional services environments
Excellent writing and editing skills; proven ability to communicate to senior leadership and executive audiences
Experience creating and managing content for LinkedIn thought leadership, social media, event marketing and implementing effective Zoom webinars
Hands-on experience with Kajabi and CRM systems like Pipedrive (or similar tools)
Proficiency with Canva (or other design platforms) for simple visual content and layout work.
Experience working with freelance designers; providing creative briefs and ensuring on-brand execution
Strong project management and organizational skills
Effective in a lean, cross-functional environment; able to self-direct and prioritize workload to meet committed timelines
Proficient with Google Workspace (Docs, Sheets, Slides) and Microsoft Office Suite; comfortable working across cloud-based tools for collaboration, planning, and reporting
Nice to have: Familiarity with coaching, consulting, training, or leadership development industries
Required: Portfolio of relevant writing samples and light visual content (social/email/decks)
Our Work Approach

Remote-first with some in-person attendance for team planning sessions and marketing events (Toronto-based)
Flexible, deliverables-based weekly schedule with scheduled team check-ins and collaboration meetings as needed
This is a contract (non-payroll) position. Candidates should plan to invoice for services and manage their own taxes and benefits.
Opportunity for role to evolve as the company grows
Job Type: Part-time

Pay: $33,754.58-$+0,23+.84 per year

Expected hours: 15 – 20 per week

Schedule:

Monday to Friday
Work Location: Hybrid remote in Toronto, ON M4K 1N2 Read more