Field Marketing Manager

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Acton ACT

50 km


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About the Role

The Field Marketing Manager is responsible for owning and driving demand generation and field marketing strategy across the APAC region, with a strong focus on pipeline creation, revenue influence, and close alignment with Sales.

This role will be based in either Adelaide, SA or Canberra, ACT.

Responsibilities

APAC Demand Generation & Pipeline Ownership
Own APAC demand generation strategy aligned to global marketing and regional sales priorities.
Drive marketing influenced pipeline and revenue impact across the APAC region.
Design, execute, and optimise integrated demand programs including events, webinars, ABM, content syndication, and partner campaigns.
Partner closely with APAC Sales leadership to align campaigns to territory plans, accounts, and revenue targets.
Campaign Performance & Optimisation
Own and report on APAC demand generation KPIs, including:
Marketinginfluenced sales pipeline and revenue
Lead conversion rates and timeto convert
Cost per MQL and lead generation efficiency
Campaign velocity and asset utilisation
Organic social engagement quality
Use performance data to continuously optimise campaign mix, spend, and execution.
Ensure consistent use of CRM and marketing automation tools to track and attribute impact.
Field, Event & Partner Marketing
Set the APAC field event strategy, ensuring events drive measurable pipeline and sales outcomes.
Manage APAC conferences, customer events, and regional field activities.
Define and execute APAC partner marketing strategy in collaboration with strategic partners and alliances.
Team Collaboration
Collaborate with global marketing functions (content, digital, brand, PR) to localise and activate campaigns for the APAC market.
Provide market feedback and insights to inform global planning and messaging.
Required skills and experience
Bachelor degree in marketing or similar
5+ years’ experience in B2B field marketing and demand generation, ideally within enterprise software or technology.
Proven track record of driving measurable pipeline and revenue impact in the APAC market.
Experience leading or mentoring marketers, with the ability to balance strategy and execution.
Strong understanding of sales aligned demand generation, ABM, and field marketing best practices.
Demonstrated ability to manage budgets, prioritise initiatives, and optimise ROI.
Handson experience with marketing technology platforms (e.g. HubSpot or similar CRM, marketing automation, webinar and data tools).
Exceptional stakeholder management and communication skills.
Highly self directed, comfortable operating in a remote and fast growing environment.
Additional experience that make strong candidates:
Experience in SaaS, data, intelligence, or complex B2B solutions.
Exposure to government, defence, national security, or regulated enterprise markets.
Experience scaling regional demand generation in partnership with a global marketing function.
Experience with Hubspot, ZoomInfo, GoToWebinar and Wordpress or similar solutions
Content creation and digital, print and graphic design skills