• Conceptualise outfits and sketch them to clarify the concept to the stakeholders
• Manage the design process from conception to final styling and beyond
• Choose fabrics and trims.
• Make edits to the line and build new concepts.
• Monitor every stage of the product creation to ensure it is aligned with the business strategy and the stakeholders’ vision.
• Work with the technical designer to ensure development package accuracy.
• Review and assess the product for style and fit while presenting it to the stakeholders.
• Present the product’s story, mood, colour boards, etc., to investors and buyers.
• Stay abreast of the latest fashion design and trends and conduct continuous market research to identify new trends, fabrics and techniques.
• Assist the marketing team in creating marketing strategies for the product, as they are its creators and, hence know the product better than everyone else.