Verified Job
Fashion Designer
Fashion Creative Strategist -
Fashion Designer
#56306
Remote / WFH
NoStrain
Job Description
Job description
NoStrain is a modern Indian footwear brand built on comfort-first design, clean aesthetics, and responsible manufacturing . Our products are proudly Made in India , crafted for everyday wear without compromise on style or sustainability.
We are entering a critical growth phase with the launch of our next sneaker line and are looking for a brand-first marketer to own this journey end to end.
Role Objective The Brand Marketing Lead will conceptualize, plan, and execute NoStrain sneaker launch marketing playbook , ensuring strong brand storytelling, high conversion, and long-term recall across digital, marketplace, and offline touch points.
This role sits at the intersection of strategy, creative, and performance .
Key Responsibilities
1 Launch Strategy & Brand Positioning
- Own the end-to-end marketing strategy for sneaker launches
- Define product positioning, hero narratives, and target audience
- Plan launch phases : teaser reveal launch sustain
2 Campaign & Content Planning
- Build the launch content calendar across Instagram, website, marketplaces, and ads
- Conceptualize reels, UGC, influencer drops, founder stories
- Create strong creative briefs for designers, videographers, creators, and agencies
3 Performance & Marketplace Alignment
- Work closely with performance teams to align brand storytelling with ROAS goals
- Lead Myntra / Amazon / D2C PDP storytelling
- Optimize creatives based on performance data
NoStrain is a modern Indian footwear brand built on comfort-first design, clean aesthetics, and responsible manufacturing . Our products are proudly Made in India , crafted for everyday wear without compromise on style or sustainability.
We are entering a critical growth phase with the launch of our next sneaker line and are looking for a brand-first marketer to own this journey end to end.
Role Objective The Brand Marketing Lead will conceptualize, plan, and execute NoStrain sneaker launch marketing playbook , ensuring strong brand storytelling, high conversion, and long-term recall across digital, marketplace, and offline touch points.
This role sits at the intersection of strategy, creative, and performance .
Key Responsibilities
1 Launch Strategy & Brand Positioning
- Own the end-to-end marketing strategy for sneaker launches
- Define product positioning, hero narratives, and target audience
- Plan launch phases : teaser reveal launch sustain
2 Campaign & Content Planning
- Build the launch content calendar across Instagram, website, marketplaces, and ads
- Conceptualize reels, UGC, influencer drops, founder stories
- Create strong creative briefs for designers, videographers, creators, and agencies
3 Performance & Marketplace Alignment
- Work closely with performance teams to align brand storytelling with ROAS goals
- Lead Myntra / Amazon / D2C PDP storytelling
- Optimize creatives based on performance data
