Fashion Consultant/ Communication
Job Description
Brand Image & Storytelling
Ensure all communication reflects the brand’s luxury positioning, heritage, and DNA
Translate creative direction into compelling narratives across platforms
Maintain consistency in tone, visual language, and messaging globally
2. Campaign Communication
Develop communication strategies for seasonal campaigns, product launches, and special projects
Collaborate with creative, design, and marketing teams to align messaging with visuals
Support 360° campaign execution across digital, print, PR.
3. Content Creation & Curation
Oversee creation of high-quality content (editorials, captions, press notes, lookbooks, videos)
Ensure storytelling is elevated, culturally relevant, and trend-aware
Adapt global content for local markets while preserving luxury codes
4. PR & Media Relations Support
Assist in crafting press releases, media kits, and brand presentations
Coordinate communication with PR agencies, stylists, and media partners
Ensure accurate and aspirational brand representation in press coverage
5. Digital & Social Communication
Shape brand voice across social media, website, newsletters, and digital platforms
Monitor engagement, sentiment, and brand perception in digital spaces
Support influencer and celebrity communication from a brand narrative perspective
6. Market & Trend Awareness
Track fashion, luxury, cultural, and consumer trends
Translate insights into relevant storytelling and communication angles
Conduct competitor communication analysis to maintain differentiation
7. Quality Control & Brand Governance
Review and approve communication materials for accuracy and brand alignment
Ensure adherence to brand guidelines and luxury standards at all times
Maintain attention to detail across copy, visuals, and execution
suitable candidates can share CV on career@tharwanirealty.com
Thanks & Regards
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
