Verified Job
Marketing
Executive Performance Marketing Leader
Marketing
#615327
Remote / WFH
Job Description
Senior Marketing Strategist
We are seeking a Senior Marketing Strategist to develop and execute comprehensive marketing strategies that drive revenue growth and brand value.
• Develop multi-channel campaigns for specific segments and personas across different locations to create targeted marketing strategies at each stage of the customer journey from initial awareness to final conversion.
• Drive demand generation through data-driven methodologies, pinpointing premium leads and identifying upsell opportunities to achieve lasting conversions and boost lifetime value.
• Create, implement, and oversee events and conference strategy to guarantee alignment with brand goals while maximizing their potential as key platforms for client interaction and lead acquisition.
• Optimize Digital Marketing and Web Channels by allocating funds across digital marketing platforms and web channels such as paid search, social media, web/display advertising, email campaigns, content marketing, SEO initiatives, and on-site user experiences through strategic management and allocation.
• Measure and analyze performance using advanced KPI tracking and analytics for evaluating campaign performance and discovering optimization options to refine strategies and maintain success.
Key Qualifications:
• Five or more years of experience in performance marketing with a documented history of fueling revenue expansion within finance and B2B markets.
• Demonstrated expertise across multiple digital marketing platforms including paid search campaigns, social media management, email marketing strategies, content creation efforts, and display advertising methods.
• Advanced analytical abilities combined with expertise in using data to shape strategic decisions.
Benefits:
• Opportunity to work with a dynamic team to drive business growth and brand value.
• Professional development and mentorship opportunities to help you reach your full potential.
We are seeking a Senior Marketing Strategist to develop and execute comprehensive marketing strategies that drive revenue growth and brand value.
• Develop multi-channel campaigns for specific segments and personas across different locations to create targeted marketing strategies at each stage of the customer journey from initial awareness to final conversion.
• Drive demand generation through data-driven methodologies, pinpointing premium leads and identifying upsell opportunities to achieve lasting conversions and boost lifetime value.
• Create, implement, and oversee events and conference strategy to guarantee alignment with brand goals while maximizing their potential as key platforms for client interaction and lead acquisition.
• Optimize Digital Marketing and Web Channels by allocating funds across digital marketing platforms and web channels such as paid search, social media, web/display advertising, email campaigns, content marketing, SEO initiatives, and on-site user experiences through strategic management and allocation.
• Measure and analyze performance using advanced KPI tracking and analytics for evaluating campaign performance and discovering optimization options to refine strategies and maintain success.
Key Qualifications:
• Five or more years of experience in performance marketing with a documented history of fueling revenue expansion within finance and B2B markets.
• Demonstrated expertise across multiple digital marketing platforms including paid search campaigns, social media management, email marketing strategies, content creation efforts, and display advertising methods.
• Advanced analytical abilities combined with expertise in using data to shape strategic decisions.
Benefits:
• Opportunity to work with a dynamic team to drive business growth and brand value.
• Professional development and mentorship opportunities to help you reach your full potential.
