Executive ITCMAARS Content Management Gujarat

• Responsible for Crop Advisory Module ofITCMAARS for Gujarat.
• Support Input Business in various activitiesto promote advisory backed input sales
• Design farmer engagement activities like farmertrainings, whatsapp campaigns, IVRS calls, demo plots etc.
• Develop region specific agriculture relatedcontent like crop calendars, package of practices, rule engines etc for variousfeatures of app.
• Content creation and editing of content for learningcenter such as govt subsidies, schemes for farmers, agriculture news, agriarticles, success stories etc
• Make crop advisory videos.
• Uploadcontent on the platform through the admin console on a daily basis.
• Analysefootfall on different forms of content on a regular basis, and re-prioritizesthe content development accordingly
• Responsiblefor managing the DEC –for incoming calls, outgoing calls, business surveys andforum posts
• Support crop advisory lead and content team inideation and development of new requirements in the crop advisory module.
• Partnerships- Assist in collaborations with Agri andallied organizations. Coordinate with existing partners for various cropadvisory related aspects
• Explore new technologies in agriculture and undertakethe POC to understand the relevant technology.
• Competition benchmarking.
• Constantlyexplore new ideas/ strategies for Crop Advisory Module