Verified Job
Digital Marketing
Executive Director, Digital Marketing & Growth
Digital Marketing
#29758
Remote / WFH
Dae, Inc.
Job Description
Digital Channel Business Growth, Experience, & Performance, Prioritizing 1P Amazon
Oversee Amazon and DTC channel performance across budget, forecasting, reporting, operations, merchandising, and onsite experience
Drive revenue growth, advertising efficiency, assortment strategy, and content optimization
Monitor the competitive landscape and identify growth opportunities within digital channels, prioritizing Amazon and retailer.com
Partner cross-functionally with Brand/Product Marketing, Creative, and Integrated Marketing Communications on product launches, promotional strategy, CRM, and lifecycle marketing initiatives
Drive site optimization strategy focused on conversion, AOV, customer journey, and retention, ensuring best-in-class consumer experience across desktop and mobile
Continuously test and optimize key conversion drivers including PDPs, bundles, offers, and navigation
Ensure a seamless connection between paid media, landing pages, and on-site experience to maximize conversion and ensure cohesive customer journey
Drive Holistic Digital Channel Strategy & Cross-Functional Partnership
Operate digital channels with a full-business mindset across sales performance, profitability, KPIs, paid media, and budget allocation
Partner closely with retail sales team to support Sephora e-commerce growth strategies and ensure cross-channel alignment
Contribute to holistic digital marketing and media planning across Amazon, DTC, and key retail partners including Sephora
Collaborate with finance, sales, and marketing teams to ensure strong operational execution and visibility into business performance
CRM & Customer Retention
Own CRM strategy including email, SMS, and retention programs holistically across Amazon and DTC channels
Develop customer journey strategies that drive engagement, repeat purchase behavior, loyalty, and customer lifetime value
Partner with Brand/Product Marketing & Integrated Marketing Communications teams to ensure cohesive messaging across all touchpoints
Monitor lifecycle performance metrics including retention, repeat rate, engagement, and LTV
Team Management
Directly manage and develop two team members across digital marketing and ecommerce functions
Foster a high-performance, collaborative, and entrepreneurial team culture
Help build scalable processes, workflows, and capabilities to support continued business growth
Qualifications
10+ years of experience in digital marketing, Amazon, ecommerce, and growth leadership, preferably within beauty, fashion, or consumer brands
Strong understanding of Amazon 1P, prestige retailer and digital marketing ecosystems. MUST have Amazon 1P experience.
Deep expertise in full funnel paid media, performance marketing, affiliate strategy, ecommerce analytics, and digital channel management
A scrappy, roll-up-your-sleeves mindset who thrives in fast-paced environments and working with high growth, indie brands with smaller budgets
Proven track record driving revenue growth and digital business performance at scale
Deeply hands-on in paid media, with experience scaling campaigns across platforms - owning both awareness/acquisition and retention
Strong analytical, financial, and operational acumen
Experience managing and developing high-performing teams
Entrepreneurial, collaborative, and comfortable operating in a high-growth environment
Compensation & Benefits
Salary Range: $180,000 - $205,000 annual, based on experience
Medical, Dental, Vision insurance, health care & dependent care flex spending accounts
401k with company match
Pet Insurance
Paid Family Leave
Company wellness allowance
Generous amount of Company Holiday & PTO
Generous product allowance
dae provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, ****** orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US.
Salary
$180,000 - $205,000 per year
Oversee Amazon and DTC channel performance across budget, forecasting, reporting, operations, merchandising, and onsite experience
Drive revenue growth, advertising efficiency, assortment strategy, and content optimization
Monitor the competitive landscape and identify growth opportunities within digital channels, prioritizing Amazon and retailer.com
Partner cross-functionally with Brand/Product Marketing, Creative, and Integrated Marketing Communications on product launches, promotional strategy, CRM, and lifecycle marketing initiatives
Drive site optimization strategy focused on conversion, AOV, customer journey, and retention, ensuring best-in-class consumer experience across desktop and mobile
Continuously test and optimize key conversion drivers including PDPs, bundles, offers, and navigation
Ensure a seamless connection between paid media, landing pages, and on-site experience to maximize conversion and ensure cohesive customer journey
Drive Holistic Digital Channel Strategy & Cross-Functional Partnership
Operate digital channels with a full-business mindset across sales performance, profitability, KPIs, paid media, and budget allocation
Partner closely with retail sales team to support Sephora e-commerce growth strategies and ensure cross-channel alignment
Contribute to holistic digital marketing and media planning across Amazon, DTC, and key retail partners including Sephora
Collaborate with finance, sales, and marketing teams to ensure strong operational execution and visibility into business performance
CRM & Customer Retention
Own CRM strategy including email, SMS, and retention programs holistically across Amazon and DTC channels
Develop customer journey strategies that drive engagement, repeat purchase behavior, loyalty, and customer lifetime value
Partner with Brand/Product Marketing & Integrated Marketing Communications teams to ensure cohesive messaging across all touchpoints
Monitor lifecycle performance metrics including retention, repeat rate, engagement, and LTV
Team Management
Directly manage and develop two team members across digital marketing and ecommerce functions
Foster a high-performance, collaborative, and entrepreneurial team culture
Help build scalable processes, workflows, and capabilities to support continued business growth
Qualifications
10+ years of experience in digital marketing, Amazon, ecommerce, and growth leadership, preferably within beauty, fashion, or consumer brands
Strong understanding of Amazon 1P, prestige retailer and digital marketing ecosystems. MUST have Amazon 1P experience.
Deep expertise in full funnel paid media, performance marketing, affiliate strategy, ecommerce analytics, and digital channel management
A scrappy, roll-up-your-sleeves mindset who thrives in fast-paced environments and working with high growth, indie brands with smaller budgets
Proven track record driving revenue growth and digital business performance at scale
Deeply hands-on in paid media, with experience scaling campaigns across platforms - owning both awareness/acquisition and retention
Strong analytical, financial, and operational acumen
Experience managing and developing high-performing teams
Entrepreneurial, collaborative, and comfortable operating in a high-growth environment
Compensation & Benefits
Salary Range: $180,000 - $205,000 annual, based on experience
Medical, Dental, Vision insurance, health care & dependent care flex spending accounts
401k with company match
Pet Insurance
Paid Family Leave
Company wellness allowance
Generous amount of Company Holiday & PTO
Generous product allowance
dae provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, ****** orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US.
Salary
$180,000 - $205,000 per year
