Events & Brand Manager

Job Overview Our client, a subsidiary of a renowned Asian iGaming company, is seeking an experienced Events & Brand Activity Manager to oversee and manage brand-related events and sponsorship activities across India. This role will focus on executing live activations such as press conferences, influencer and ambassador engagements, sponsorship activations, and other on-ground brand experiences. The ideal candidate will collaborate with cross-functional teams, ensuring smooth event execution and a positive brand presence in diverse regional markets. Responsibilities Conceptualise and coordinate brand events, including press conferences, fan meet-and-greets, sponsorship activations at sporting venues, product launches, and influencer-driven promotions.Manage event logistics such as venue selection, supplier contracts, travel arrangements, AV setup, signage, and catering.Execute on-ground activations tied to sports teams, tournaments, leagues, and entertainment events.Ensure sponsorship placements and brand integrations meet quality standards and engage local audiences effectively.Coordinate schedules, appearances, and activities for influencers, brand ambassadors, and VIP guests.Collaborate with the influencer marketing team to align event themes and messaging with influencer personalities.Organise press events, conferences, and media briefings, ensuring timely delivery of press materials.Serve as an on-site liaison, managing interviews, photo sessions, and live coverage to maximise brand exposure.Oversee event setup and monitor activities in real-time, resolving issues promptly.Manage staff, volunteers, and vendor teams on-site to ensure a high-quality guest experience.Track KPIs such as attendee engagement, media coverage, ROI on sponsorships, and overall brand sentiment.Prepare post-event reports with insights and recommendations for future events. Requirements Experience of a similar role within iGaming, Online Casino or Sports Betting is essential.Bachelor’s degree in Marketing, Communications, Event Management, Hospitality, or a related field.3-5 years of experience in planning and executing brand events, sponsorship activations, or experiential marketing initiatives, preferably in the entertainment, sports, or gaming sectors.Strong vendor management, negotiation, and organisational skills.Willingness to travel frequently within India, adapting to different regional environments and cultural nuances.Ability to remain calm under pressure and solve problems creatively.Familiarity with social media amplification and PR strategies is a plus.