Event Planner: Sports & Community Programming (Spanish Required)
Job Description
Hi! We're SPARK Social
We activate outdoor spaces through food, events, and vibrant shared experiences. Our parks bring communities together through food trucks, beer and wine, putt-putt, events, and live entertainment.
SPARK Social San Jose is a brand-new location in the Creekside neighborhood near Diridon Station. Unlike our established sites, this park is in its audience-building era. Events are not just programming; they are the primary engine for:
Word-of-mouth
First-time visitation
Habitual return visits
Community opinion of our business
This is an outdoor venue, and the work happens at the intersection of hospitality, production, and community life.
Job Description
As an Events Planner, you will design and host high-energy, sports-adjacent, game-based, and competition-driven events that bring all demographics of people together through movement, teamwork, local pride, and playful competition. This role blends event production with the spirit of athletics, recreation, and community energy.
This role blends strategy, logistics, partnership development, and on-the-ground hosting. You are not only producing events. You are using events as a vehicle to build our audience and drive the foot traffic needed to ensure our success in San Jose, turning first-time visitors into regulars.
You will work traditional business hours for planning and coordination, and attend events on evenings and weekends as part of your regular 40-hour work week (not in addition to it).
This Includes
Event Creation & Strategy
Creating sports viewing parties, tournaments, leagues, competitions, fitness programming, game nights, and interactive social experiences
Pitching event ideas to leadership, sponsors, and partners
Designing programming that builds rituals and repeat visitation, revenue, press interest, and community engagement
Staying tapped into San Jose trends, community conversations, and cultural moments
Partnerships & Sponsorships
Identifying partners that expand reach, credibility, offerings, or revenue, like local businesses, nonprofits, creators, and community groups
Helping partners see participation as a win for them and delivering on that promise. We have an all-boats-rise standard for events
Production & Logistics
Coordinating all event details with food vendors, bar team, park staff, performers/talent, and other vendors and contributors
Managing event copy, timelines, layouts, permitting, budgets, and production logistics
Ensuring your event planning does not create downstream friction for other teams via clear documentation, realistic timelines, and strong cross-team communication
Providing clear creative direction and event messaging inputs for the Marketing team, who will promote events via email, social, press, and community channels
On-Site Event Leadership & Hosting
Leading day-of logistics and staffing
Welcoming and coordinating guests, sponsors, partners, and vendors
Acting as a facilitator and host when needed, bringing high, positive, team-captain energy to events and rallying guests into participation so events come alive
Documentation, Records, Insight, and Growth
Maintaining organized partner/vendor directories, resources, and event documentation
Tracking production details (equipment, timelines, staffing, layouts) to support other teams
Following up after events to document outcomes, learnings, and data that enable the team to measure impact, troubleshoot issues, spot opportunities, and continuously improve ROI, guest experience, and production quality
About You
High-Energy Host – You bring enthusiasm and momentum into group environments.
Sports-Fluent – You understand sports culture, competition psychology, and how to translate that into community experiences.
Team Builder – You love creating environments where people cheer, play, and connect.
Highly Organized – You manage multiple moving parts without dropping details.
Community-Minded – You understand different stakeholders’ perspectives and know how to build buy-in.
A Natural Connector – You seek partnerships that increase reach, credibility, and value for all parties.
Culturally Aware – You keep your finger on the pulse of what’s happening in San Jose.
Proactive – You anticipate issues before they become problems.
Calm Under Pressure – Events are high-energy and time-sensitive.
Collaborative – You work as part of a team, not in isolation.
Comfortable Outdoors – This is an outdoor venue and on-site role.
Background & Experience
Experience in sports programming, recreation, fitness events, leagues, tournaments, game facilitation, or competitive social events
Experience planning events or programming in an office environment, not just supervising execution
Interest in community programming, sports culture, and local trends
Spanish is required. Additional languages are a plus.
Schedule
Full-time
Planning during business hours
Events occur evenings/weekends as part of the regular work week
How We Measure Success
Success in this role is defined by your ability to create events that are well-produced, financially sound, and impactful for the community.
We look at:
Attendance & RSVPs
Park, bar, and vendor revenue
Profitability & production efficiency
Sponsorship participation
Guest, vendor, and partner satisfaction
Press and influencer engagement
Community goodwill and neighborhood response
Brand impact and audience growth
Real Talk
Events are joyful for guests and intense for producers. You’ll often work while others are celebrating, which means frequently giving up your nights and weekends. If helping create those experiences feels meaningful to you, you’ll thrive here.
After 90 days of employment, Sick Pay, Health Insurance, 401k, Pre-Tax Transit, and Paid Time Off are available to full-time employees.
Interview Process & Work Sample
As part of our interview process, select candidates will complete a brief work sample designed to understand their creativity, event strategy, and communication approach.
This exercise is for evaluation only. All ideas and materials you present remain your intellectual property and will not be used by SPARK Social.
You do not need to submit a work sample right now. Our team will provide instructions later in the interview process.
Equal Opportunity
We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, ****** orientation, gender identity, national origin, veteran status, or disability status. We will consider for employment qualified applicants with arrest and conviction records.
Pay: $65,000.00 - $68,000.00 per year
Benefits:
401(k)
Flexible schedule
Health insurance
Paid time off
People with a criminal record are encouraged to apply
Work Location: In person
