Verified Job
Digital Marketing
eSoft Technologies Digital Marketing Role
Digital Marketing
#318182
Remote / WFH
Job Description
Job Description
The candidate must be flexible and able to multitask across a variety of job duties.
PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). Google ads, Bing ads & Adroll remarketing.
• Coordinate with team in the US for new marketing ideas & campaign calendar Manage affiliate marketing.
• Oversee and manage the assigned team of SEO & SMO analyst and Content Writer and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set.
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ability to provide mom/yoy revenue projection to clients
• Ensure the team meets its annual objectives.
• Publish Weekly / Monthly Reporting on SLAs / KPIs achieved.
• Look for areas of opportunity / gaps in process to improve efficiency.
Work overtime when needed to meet critical deadlines.
(ref:iimjobs.com)
The candidate must be flexible and able to multitask across a variety of job duties.
PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). Google ads, Bing ads & Adroll remarketing.
• Coordinate with team in the US for new marketing ideas & campaign calendar Manage affiliate marketing.
• Oversee and manage the assigned team of SEO & SMO analyst and Content Writer and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set.
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ability to provide mom/yoy revenue projection to clients
• Ensure the team meets its annual objectives.
• Publish Weekly / Monthly Reporting on SLAs / KPIs achieved.
• Look for areas of opportunity / gaps in process to improve efficiency.
Work overtime when needed to meet critical deadlines.
(ref:iimjobs.com)
