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Email Marketing Specialist

Jaipur, Rajasthan
Jobs
#557132
Full Time

Job Description

Job description

Key Responsibilities:
• Develop and implement targeted email marketing campaigns to generate high-quality leads.
• Create engaging and personalized email content to improve open and conversion rates.
• Build and maintain email lists, ensuring high deliverability and minimal bounce rates.
• Use automation tools to segment audiences and optimize email workflows.
• A/B test subject lines, content, and CTA strategies for better performance.
• Monitor and analyze campaign metrics (open rates, CTR, conversions) and optimize accordingly.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR).
• Collaborate with the sales team to align email campaigns with business goals.
• Research and implement best practices in email marketing and lead generation.

Requirements:
• Proven experience in email marketing and lead generation (preferably in B2B or B2C).
• Strong understanding of email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, etc.).
• Proficiency in email automation, segmentation, and personalization strategies.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to interpret campaign data and improve performance.
• Knowledge of email deliverability best practices and compliance regulations.
• Familiarity with CRM tools and lead nurturing strategies.

Preferred Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Experience in running lead generation campaigns in a competitive market.
• Knowledge of A/B testing, HTML for emails, and marketing analytics.
• If you are a creative and data-driven email marketer who can generate high-quality leads through strategic email campaigns, we would love to hear from you!
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