Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist to lead email campaign operations and team management using email marketing platform SaaS. The ideal candidate will be responsible for developing, executing, and optimizing email campaigns to drive engagement and revenue for our clients.

Responsibilities

1. Create and implement email marketing campaigns to drive customer engagement, sales, and retention

2. Develop creative and engaging content for emails, including subject lines, email copy, and CTAs

3. Conduct A/B testing and analysis to optimize email campaigns for the best results

4. Manage and segment our email lists to ensure targeted and personalized communications

5. Collaborate with other marketing team members to align email campaigns with broader marketing strategies

6. Monitor and report on email marketing performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates

7. Stay up-to-date with industry trends and best practices in email marketing

8. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

+. Experience in optimizing landing pages and user funnels

10. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)