Email Marketing Expert

• Develop and execute email marketing campaigns including planning, audience segmentation, content creation & A/B testing.
• Manage end-to-end delivery of email campaigns using email automation tools (e.g., Mailchimp, HubSpot, SendGrid, Zoho Campaigns).
• Monitor campaign performance metrics such as open rate, CTR, bounce rate, conversion rate & unsubscribe trends.
• Create persuasive and engaging copy tailored to multiple audience segments.
• Conduct regular database hygiene: list segmentation, lead nurturing, and removal of inactive/bounced contacts.
• Collaborate with design, content, and sales teams to ensure alignment with business objectives.
• Implement personalization and automation workflows to increase email engagement.
• Drive conversion-focused landing pages aligned with campaign goals.
• Ensure compliance with email marketing best practices and regulations (GDPR/Spam Act/CAN-SPAM).
• Analyze campaign insights to provide weekly/monthly performance reports and optimization suggestions.