Verified Job
Marketing
E-commerce Marketing Manager
Marketing
#709393
Remote / WFH
Job Description
Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to lead their online sales and digital presence in **Chennai, Tamil Nadu**. This role is crucial in driving online revenue growth, enhancing customer acquisition, and optimizing the overall e-commerce experience. The ideal candidate will have a proven track record in e-commerce strategy, digital marketing, and a deep understanding of consumer behavior in the online space.
Responsibilities: Develop and execute a comprehensive e-commerce marketing strategy to drive traffic, conversions, and customer lifetime value. Manage and optimize all online sales channels, including the company website, marketplaces (e.g., Amazon, Flipkart), and social commerce platforms. Oversee paid advertising campaigns (SEM, social media ads, display advertising) to maximize ROI and achieve sales targets. Develop and implement effective SEO strategies to improve organic search visibility and drive qualified traffic. Create compelling product descriptions, promotional content, and email marketing campaigns to engage customers and drive sales. Analyze e-commerce data, website analytics, and campaign performance to identify trends, insights, and opportunities for improvement. Manage the e-commerce budget, allocating resources effectively across various marketing initiatives. Collaborate with the merchandising, operations, and customer service teams to ensure a seamless customer journey. Stay up-to-date with the latest e-commerce trends, technologies, and best practices. Manage and grow the brand's social media presence, fostering community engagement and driving traffic to the e-commerce platform. Conduct A/B testing on website elements, marketing messages, and offers to optimize conversion rates. Qualifications: Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. Minimum of 5 years of experience in e-commerce marketing, with a focus on online sales, digital strategy, and performance marketing. Proven experience in managing and optimizing online sales channels and driving significant revenue growth. Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles. Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics). Excellent analytical and problem-solving skills, with a data-driven approach to decision-making. Strong project management and organizational skills, with the ability to manage multiple priorities. Exceptional communication and interpersonal skills. Experience in the (mention a relevant industry, e.g., Fashion, Electronics, FMCG) sector is a plus. Demonstrated ability to work effectively in a hybrid work environment. This is an exciting opportunity to lead the e-commerce strategy for our client in **Chennai, Tamil Nadu**, and make a significant impact on their online success.
Responsibilities: Develop and execute a comprehensive e-commerce marketing strategy to drive traffic, conversions, and customer lifetime value. Manage and optimize all online sales channels, including the company website, marketplaces (e.g., Amazon, Flipkart), and social commerce platforms. Oversee paid advertising campaigns (SEM, social media ads, display advertising) to maximize ROI and achieve sales targets. Develop and implement effective SEO strategies to improve organic search visibility and drive qualified traffic. Create compelling product descriptions, promotional content, and email marketing campaigns to engage customers and drive sales. Analyze e-commerce data, website analytics, and campaign performance to identify trends, insights, and opportunities for improvement. Manage the e-commerce budget, allocating resources effectively across various marketing initiatives. Collaborate with the merchandising, operations, and customer service teams to ensure a seamless customer journey. Stay up-to-date with the latest e-commerce trends, technologies, and best practices. Manage and grow the brand's social media presence, fostering community engagement and driving traffic to the e-commerce platform. Conduct A/B testing on website elements, marketing messages, and offers to optimize conversion rates. Qualifications: Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. Minimum of 5 years of experience in e-commerce marketing, with a focus on online sales, digital strategy, and performance marketing. Proven experience in managing and optimizing online sales channels and driving significant revenue growth. Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles. Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics). Excellent analytical and problem-solving skills, with a data-driven approach to decision-making. Strong project management and organizational skills, with the ability to manage multiple priorities. Exceptional communication and interpersonal skills. Experience in the (mention a relevant industry, e.g., Fashion, Electronics, FMCG) sector is a plus. Demonstrated ability to work effectively in a hybrid work environment. This is an exciting opportunity to lead the e-commerce strategy for our client in **Chennai, Tamil Nadu**, and make a significant impact on their online success.
