Verified Job
Digital Marketing
E-Commerce Apparel Specialist
Digital Marketing
#514180
Remote / WFH
Job Description
About the Company
Join our team and lead the charge in shaping the future of our apparel marketing program. This role combines digital marketing, e-commerce optimization, and creative collaboration to drive awareness and boost sales for shop.maverik.com. If you are ready to be part of a collaborative team where your creativity and leadership drive real results apply today!
Essential Duties and Responsibilities:
• This role combines digital marketing, ecommerce optimization, content creation, customer service, and strategic oversight to drive the growth and visibility of the brand’s apparel.
• Campaign and Promotion Management:
• Lead and manage campaigns, giveaways, and promotions that align with the brand’s adventurous spirit, ensuring they meet measurable KPIs and revenue targets. Continuously monitor, analyze, and optimize to exceed performance goals.
• Ecommerce and Product Optimization:
• Oversee and optimize product listings across ecommerce platforms (website, Amazon, and third-party marketplaces). Develop SEO-optimized content (descriptions, titles, tags) to enhance visibility and drive organic traffic. Conduct A/B testing for product page elements to maximize conversions.
• Performance Tracking and Reporting:
• Track and analyze key metrics like web traffic, conversion rates, customer acquisition costs, and ROAS. Generate regular reports detailing campaign insights, performance, and ROI to inform decision-making.
• Digital Marketing Strategy and Optimization:
• Leverage data to refine marketing strategies, ensuring continuous optimization of digital efforts. Ensure a seamless and customer-centric online shopping experience, focusing on user navigation, mobile-friendliness, and load speed.
• Customer Service and Feedback Management:
• Collaborate with customer service to manage feedback and address concerns, working to improve overall satisfaction and loyalty.
• Collaborations and Content Creation:
• Work with influencers, affiliates, photographers, and ambassadors to create compelling user-generated content and extend the brand’s voice. Contribute creative input for seasonal apparel collections and coordinate product photoshoots.
• Industry Trend Monitoring:
• Stay informed on trends in the outdoor and apparel industries, adapting content and products to maintain relevance.
• Product Launches and Inventory Management:
• Assist in planning product launches, drops, and limited-edition releases. Monitor apparel inventory levels and collaborate with vendors to ensure timely production and delivery.
• Sales and Growth Strategy:
• Analyze sales metrics and adjust strategies to optimize engagement, growth, and profitability across apparel campaigns.
Education
• Bachelor's degree in marketing, communications, or related field, preferred
Pay Range and Compensation Package
Pay Range: $58K - $72.5K
The above salary range represents a general guideline; however, Maverik/Kum&Go considers a number of factors when determining base salary offers such as the scope and responsibilities of the position and the candidate's experience, education, skills and current market conditions.
Benefits Include:
• Full Health, Dental and Vision Package with company contribution to cost.
• In-Store and Fuel Discounts
• Retirement plan with company match (401K).
• This position will be eligible for the annual incentive bonus program.
• Comprehensive Paid Time-Off Policy, along with additional perks and benefits
Experience
• 3+ years of working in apparel or e-commerce marketing campaigns.
• Working in retail, fashion, or apparel strongly recommended.
• Passion for outdoor activities, travel, and adventure.
• Strong copywriting skills with a keen eye for detail.
• Proficiency with video & design tools (e.g., Canva, CapCut, Adobe Suite).
• Proficiency in Shopify
• Familiarity with Microsoft Suite
• Ability to analyze sales metrics & reports and adapt strategies to meet goals.
• Strong organizational skills to manage multiple projects and deadlines.
Team Member Competencies
• Excellent interpersonal, verbal, and written communication skills, including strong listening skills
• Practice operating independently without the need for continuous oversight or direction
• Proven ability to effectively prioritize and balance competing needs
• A history of taking the initiative to identify and solve work-related problems
• Experience in exercising initiative and sound judgment in decision-making
Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.
Join our team and lead the charge in shaping the future of our apparel marketing program. This role combines digital marketing, e-commerce optimization, and creative collaboration to drive awareness and boost sales for shop.maverik.com. If you are ready to be part of a collaborative team where your creativity and leadership drive real results apply today!
Essential Duties and Responsibilities:
• This role combines digital marketing, ecommerce optimization, content creation, customer service, and strategic oversight to drive the growth and visibility of the brand’s apparel.
• Campaign and Promotion Management:
• Lead and manage campaigns, giveaways, and promotions that align with the brand’s adventurous spirit, ensuring they meet measurable KPIs and revenue targets. Continuously monitor, analyze, and optimize to exceed performance goals.
• Ecommerce and Product Optimization:
• Oversee and optimize product listings across ecommerce platforms (website, Amazon, and third-party marketplaces). Develop SEO-optimized content (descriptions, titles, tags) to enhance visibility and drive organic traffic. Conduct A/B testing for product page elements to maximize conversions.
• Performance Tracking and Reporting:
• Track and analyze key metrics like web traffic, conversion rates, customer acquisition costs, and ROAS. Generate regular reports detailing campaign insights, performance, and ROI to inform decision-making.
• Digital Marketing Strategy and Optimization:
• Leverage data to refine marketing strategies, ensuring continuous optimization of digital efforts. Ensure a seamless and customer-centric online shopping experience, focusing on user navigation, mobile-friendliness, and load speed.
• Customer Service and Feedback Management:
• Collaborate with customer service to manage feedback and address concerns, working to improve overall satisfaction and loyalty.
• Collaborations and Content Creation:
• Work with influencers, affiliates, photographers, and ambassadors to create compelling user-generated content and extend the brand’s voice. Contribute creative input for seasonal apparel collections and coordinate product photoshoots.
• Industry Trend Monitoring:
• Stay informed on trends in the outdoor and apparel industries, adapting content and products to maintain relevance.
• Product Launches and Inventory Management:
• Assist in planning product launches, drops, and limited-edition releases. Monitor apparel inventory levels and collaborate with vendors to ensure timely production and delivery.
• Sales and Growth Strategy:
• Analyze sales metrics and adjust strategies to optimize engagement, growth, and profitability across apparel campaigns.
Education
• Bachelor's degree in marketing, communications, or related field, preferred
Pay Range and Compensation Package
Pay Range: $58K - $72.5K
The above salary range represents a general guideline; however, Maverik/Kum&Go considers a number of factors when determining base salary offers such as the scope and responsibilities of the position and the candidate's experience, education, skills and current market conditions.
Benefits Include:
• Full Health, Dental and Vision Package with company contribution to cost.
• In-Store and Fuel Discounts
• Retirement plan with company match (401K).
• This position will be eligible for the annual incentive bonus program.
• Comprehensive Paid Time-Off Policy, along with additional perks and benefits
Experience
• 3+ years of working in apparel or e-commerce marketing campaigns.
• Working in retail, fashion, or apparel strongly recommended.
• Passion for outdoor activities, travel, and adventure.
• Strong copywriting skills with a keen eye for detail.
• Proficiency with video & design tools (e.g., Canva, CapCut, Adobe Suite).
• Proficiency in Shopify
• Familiarity with Microsoft Suite
• Ability to analyze sales metrics & reports and adapt strategies to meet goals.
• Strong organizational skills to manage multiple projects and deadlines.
Team Member Competencies
• Excellent interpersonal, verbal, and written communication skills, including strong listening skills
• Practice operating independently without the need for continuous oversight or direction
• Proven ability to effectively prioritize and balance competing needs
• A history of taking the initiative to identify and solve work-related problems
• Experience in exercising initiative and sound judgment in decision-making
Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.
