Director Online Digital Marketing

Job highlights
Identified by Google from the original job post
Qualifications
Minimum of 5-7 years of commercial experience in Agriculture / Plant Nutrition industry
Strong understanding of B2B and B2C marketing tools and messaging
Bachelor's degree from an accredited college/university preferably in business or a technical discipline
Decisive planning and execution skills in a demanding environment
Strong analytical skills, experience with metrics, KPIs, CRM, Power BI, and web analytics
Responsibilities
The Strategic Marketing Director for Plant Nutrition / Specialty Products will lead the strategic development and execution of marketing activities for Balchem's Plant Nutrition business
This role requires extensive knowledge of the Plant Nutrition / Agriculture industry and involves collaborating with sales, Supply Chain, RD, and innovation teams to drive business growth
Develop and execute the business strategy for the Plant Nutrition Business Unit and Specialty Product Business segment
Collaborate with the Sales organization to develop annual marketing strategies
BUILD AND LEAD A MARKETING ORGANIZATION FOR PLANT NUTRITION AND ENHANCE ITS CAPABILITIES
Conduct ongoing market research to identify high-value complementary/adjacent market segments
Lead the marketing project funnel and develop a pipeline of projects to grow the business and improve competitive positioning
Define KPIs to drive marketing strategies and establish leading indicators to measure business progression
This position requires a deep understanding of marketing, strategy development, value proposition development, new premium ingredient launches, and strong people skills
Job description
Balchem Corporation is a leading developer, manufacturer, and marketer of specialty ingredients that enhance the health and well-being of life on the planet.

The company provides state-of-the-art solutions and high-quality products to various industries worldwide. Its corporate headquarters is located in Montvale, New Jersey, with a network of sales offices, manufacturing sites, and RD centers primarily based in the US and Europe.

The Human Nutrition Health; Animal Nutrition Health departments employ over 1,400 people globally who are engaged in diverse activities focused on developing the company into global market leadership positions.
Job Description:

The Strategic Marketing Director for Plant Nutrition / Specialty Products will lead the strategic development and execution of marketing activities for Balchem's Plant Nutrition business.

This role requires extensive knowledge of the Plant Nutrition / Agriculture industry and involves collaborating with sales, Supply Chain, RD, and innovation teams to drive business growth.
• Develop and execute the business strategy for the Plant Nutrition Business Unit and Specialty Product Business segment.
• Collaborate with the Sales organization to develop annual marketing strategies.
• BUILD AND LEAD A MARKETING ORGANIZATION FOR PLANT NUTRITION AND ENHANCE ITS CAPABILITIES.
• Conduct ongoing market research to identify high-value complementary/adjacent market segments.
• Lead the marketing project funnel and develop a pipeline of projects to grow the business and improve competitive positioning.
• Define KPIs to drive marketing strategies and establish leading indicators to measure business progression.

This position requires a deep understanding of marketing, strategy development, value proposition development, new premium ingredient launches, and strong people skills.
Requirements:
• Minimum of 5-7 years of commercial experience in Agriculture / Plant Nutrition industry.
• Strong understanding of B2B and B2C marketing tools and messaging.
• Bachelor's degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
• Decisive planning and execution skills in a demanding environment.
• Strong analytical skills, experience with metrics, KPIs, CRM, Power BI, and web analytics.

Balchem is committed to a workplace culture that values diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility. Read more