Director of Media Buying
Job Description
What You'll Do
Client Success & Strategic Leadership
Serve as senior strategic lead across key enterprise programmatic relationships.
Guide annual, quarterly, and campaign-level media planning to ensure plans align with client business objectives.
Provide executive-level consultation on audience strategy, channel mix, measurement frameworks, and budget allocation.
Partner with Client Services leadership to support retention, growth, and overall client satisfaction.
Lead escalations, performance reviews, and strategic recommendations for high-priority accounts.
Ensure programmatic strategies are integrated with broader marketing initiatives.
Media Planning Excellence
Establish and uphold best practices for programmatic planning across Display, Video, CTV, Audio, Native, and emerging channels.
Review and elevate media plans, audience strategies, testing frameworks, and measurement approaches.
Drive consistency in planning methodologies, forecasting, and performance evaluation.
Ensure planning recommendations are grounded in data, business objectives, and market opportunities.
Act as a senior reviewer and quality assurance lead for major programmatic initiatives.
Operational Excellence & Team Leadership
Lead day-to-day operational health of the programmatic team.
Drive workflow efficiency, delivery consistency, quality standards, and process improvements.Partner with department leadership on capacity planning, staffing recommendations, and resource allocation.
Coach and mentor Associate Directors, Strategists, and Media Buyers.
Support onboarding, training, and development initiatives to strengthen team capabilities.
Ensure operational processes support both client success and scalable growth.
Innovation & Practice Development
Identify emerging technologies, platforms, and opportunities that enhance client performance.
Partner with executive leadership on evolving programmatic offerings, positioning, and go-to-market strategies.
Champion adoption of new capabilities, measurement approaches, and planning methodologies.
Represent the agency as a thought leader internally and externally when appropriate.
What You'll Bring
10+ years of digital media buying and programmatic advertising experience.
5+ years leading teams, departments, or agency service lines.
Extensive expertise managing multimillion-dollar media investments across programmatic channels.
Proven experience leading enterprise-level client relationships.
Strong understanding of agency operations, resource management, and financial performance.
Experience owning departmental budgets, forecasting, and profitability targets.
Deep experience across Demand Side Platforms (StackAdapt, DV360, TTD, etc.), Ad Servers (Campaign Manager), Web Analytics (Google Analytics), and MTA/MMMs.
Excellent written and verbal communication and presentational skills
Exceptional time management and organization skills
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, predictive, etc.
Benefits and Perks We Provide
Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
Salary Range: $120,000-$150,000
