Digital Marketing Strategist

Job Overview

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We're seeking a passionate and driven marketer to lead our collaborations with digital creators and influencers. If you're someone who lives and breathes social media, has a knack for building authentic relationships, and knows how to execute campaigns that captivate audiences—this role is made for you.

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Key Responsibilities

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Build strategic influencer partnerships to drive brand awareness and engagement.
Manage campaigns end-to-end, from creative brainstorming to performance tracking.
Maintain a growing database of emerging creators and initiate communication with them for collaborations and partnerships.
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Campaign Management

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Conceptualise and execute compelling influencer marketing campaigns that align with brand objectives.

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Relationship Management

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Serve as the primary point of contact for influencers, building and nurturing strong, long-term partnerships to ensure continued engagement.

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Negotiation Contracting

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Negotiate fair and effective commercial terms with influencers and brands.
Ensure clear, mutually beneficial agreements for all parties involved.
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Leadership Strategic Oversight

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Lead the influencer marketing team with vision and purpose.
Take charge of the department's growth through strategic planning and innovation.
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Performance Analysis Reporting

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Track and analyze campaign KPIs—reach, engagement, conversions, ROI, etc.
Prepare detailed performance reports with actionable insights and recommendations.
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Cross-Functional Collaboration

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Work closely with internal teams—content, social, branding—to ensure unified storytelling.
Align influencer efforts with product launches, campaigns, and brand strategies. Read more