Digital Marketing Strategist

Bay FC is a professional soccer team in the Bay Area, seeking an experienced Email Marketing Coordinator to join its marketing team. This role will be responsible for managing end-to-end email campaigns, including planning, content creation, building, proofing, scheduling, and deployment on our Marketing Automation Platform.

Key Responsibilities:
Develop email marketing campaigns that drive fan engagement and revenue in collaboration with the Growth Retention team.
Collaborate with cross-functional teams to create key messaging points and creative elements.
Implement test plans to improve campaign efficacy.
Manage day-to-day execution of email marketing journeys, event-based triggers, and transactional campaigns.
Monitor complex personalized journeys, triggers, and automations.
Conduct regular data audits and quality checks while maintaining critical documentation.
This full-time, in-office position reports to the Director of Lifecycle Marketing. The ideal candidate will have 1-2 years of email marketing experience, specifically planning and developing automated email campaigns. They should also have deep knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws. Read more