Digital Marketing Strategist

About Museums Victoria

Museums Victoria is a leader in the cultural, arts, science, and leisure sectors. Our mission is to preserve the past and shape the future through innovative storytelling and cutting-edge technology.

The Role

We are seeking an experienced Digital Performance Manager to join our team. As a key member of our marketing department, you will play a crucial role in growing and developing our digital reach and presence.

Key Responsibilities

Develop and implement digital marketing plans that align with our business goals and objectives.
Collaborate with cross-functional teams to support program, exhibition, and Museum 24/7 initiatives.
Stay ahead of industry trends and updates in performance marketing tools and platforms.
Analyze and report on ROI for SEM, Display, Programmatic, and YouTube Advertising.
Administrate an activity tracker that spans owned and amplified channels.
Requirements

Demonstrable knowledge and experience in developing and managing successful digital marketing campaigns across multiple channels.
Exceptional communication skills and the ability to work as part of a team.
An in-depth understanding of digital media advertising, various platforms, formats, and paid campaign objectives.
A broad digital understanding of the role digital marketing plays in a broader digital ecosystem.
About This Opportunity

This is a full-time, ongoing position with a competitive salary package including VPS4.1 - $+2,332 (pro rata) + 11.5% superannuation. Read more