Digital Marketing Specialist

Location
20 Norelco Drive, Toronto, ON M9L 2X6
 
Full job description
At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances and consumer electronics to business innovations in digital signage and air conditioning.

The Digital Marketing Specialist leads execution across owned, earned, and paid digital channels. This role will be responsible for driving results through a range of digital initiatives, including paid media, performance analysis, and cross-functional planning. The ideal candidate brings hands-on experience in performance marketing, familiarity with Salesforce Marketing Cloud (SFMC), a solid understanding of digital best practices, and a proactive, analytical mindset to support continuous optimization.

PRINCIPAL RESPONSIBILITIES:
Plan, execute, and optimize digital campaigns across owned, earned, and paid channels, aligning with overall business objectives
Manage end-to-end execution of lifecycle and promotional campaigns using Salesforce Marketing Cloud, including segmentation, journey mapping, testing, and personalization
Ensure channel compliance and apply best practices across email and SMS communications
Support full-funnel marketing initiatives including owned, earned, and paid media. Coordinate messaging, assets, and landing page experience across digital touchpoints
Drive lower-funnel SEO improvements by implementing enhancements at the campaign level and optimizing on-page elements such as H1 tags, metadata, structured data, and internal linking
Track and analyze campaign performance using Google Analytics, SFMC, and internal dashboards
Conduct A/B testing across campaigns and digital assets to evaluate performance variables and optimize content, targeting, and user experience
Manage and optimize affiliate marketing programs in collaboration with network partners and publishers to drive qualified traffic and incremental sales
Coordinate digital messaging, creative assets, and landing page experiences across touchpoints to ensure consistency and optimization
Additional duties as assigned
KNOWLEDGE, SKILLS, AND ABILITIES:
3+ years of digital marketing experience
Proficiency with Salesforce Marketing Cloud; certification is plus
Experience managing digital marketing campaigns and understanding compliance considerations
Strong knowledge of SEO fundamentals and technical implementation
Proficiency in GA4, Google Analytics, and marketing dashboards
Experience in managing affiliate marketing programs
Strong communication skills with ability to work cross-functionally and with external partners
HTML/CSS familiarity is a plus
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:
It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:
LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.
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