Digital Marketing Specialist

Job description:

1. Lead Generation Campaign Management

Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn.
Optimize lead generation funnel and improve cost per lead (CPL).
Monitor and report campaign performance regularly.
2. Content Social Media Marketing

Develop engaging content ideas for Instagram, Facebook, Pinterest, and YouTube.
Manage social media calendars and ensure consistent brand tone.
Collaborate with design team for reels, walkthroughs, before-after posts, etc.
3. Website SEO

Work with web developers/designers to update content and landing pages.
Conduct keyword research and optimize website/blog for SEO.
Monitor Google Analytics and Search Console for performance insights.
4. Email WhatsApp Marketing

Create targeted email/WhatsApp campaigns for inquiries, follow-ups, and nurturing.
Use automation tools (Mailchimp, Zoho, or others) to drive engagement.
5. Collaboration Reporting

Coordinate with the design and sales team to align marketing strategies.
Prepare weekly/monthly reports on marketing KPIs, ROI, and lead quality.
Qualifications Skills:

Bachelor’s degree in Marketing, Communications, or related field
1–4 years of digital marketing experience (interior/home decor preferred)
Strong hands-on experience with Google Ads, Meta Ads, SEO, and Analytics
Knowledge of Canva, Photoshop, or video editing tools is a plus
Creative mindset with good aesthetic sense
Strong communication and project management skills
Job Type: Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Health insurance
Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person Read more