Digital Marketing Specialist

Overview:
The Digital Marketing Specialist is responsible for crafting, implementing, and managing effective marketing campaigns that align with our business objectives, drive audience engagement, and build brand awareness. This role requires a balance of strategic planning, creative content development, and data analysis to engage target audiences and support revenue growth.

Responsibilities:

Campaign Strategy and Implementation:
Design and execute strategic marketing campaigns that enhance brand visibility across digital and traditional channels.
Develop targeted advertising approaches to drive product awareness, engage key demographics, and support sales targets.
Manage campaign timelines and budgets to ensure efficient, on-time, and cost-effective delivery.
Stakeholder and Client Collaboration:
Collaborate with internal teams and key stakeholders to understand marketing needs, define campaign objectives, and ensure alignment with broader brand goals.
Offer insights and recommendations on marketing strategies to effectively reach target audiences and showcase the unique benefits of products and services.
Creative Content Coordination:
Oversee the creation and distribution of creative content, coordinating with designers, copywriters, and media specialists to ensure cohesive, high-quality messaging across all channels.
Ensure that campaign content is engaging, audience-specific, and in line with brand guidelines, with distribution across social media, email, and website platforms.
Market Research and Data Analysis:
Conduct research to understand market trends, customer preferences, and demand potential for products and services, using these insights to refine marketing strategies.
Analyse campaign data to measure key performance metrics such as engagement, reach, and return on investment (ROI), and use findings to inform future campaigns.
Marketing Objectives and Business Development:
Set and track marketing goals that align with broader business growth initiatives, working closely with cross-functional teams to achieve consistency and impact.
Support long-term marketing planning by identifying opportunities for brand growth and market reach, driven by data insights and emerging trends.
Market and Audience Development:
Identify and leverage market opportunities through research and audience insights, creating tailored campaigns that effectively engage target demographics.
Support brand growth by uncovering new audience segments and channels, adapting marketing strategies to maximise engagement and conversion.
Digital Content Creation and Management:
Develop and manage content calendars for social media, email, and digital channels, ensuring consistent, relevant, and engaging messaging.
Regularly update and optimise digital content with best-practice SEO techniques to improve online visibility, drive organic traffic, and boost user engagement.
Performance Tracking and Optimisation:
Monitor and analyse campaign performance metrics, identifying strengths, weaknesses, and opportunities for improvement.
Prepare regular reports with actionable insights, optimising future campaigns to ensure continuous improvement in marketing outcomes.
Pricing Strategy and Profitability Analysis:
Use market data to assess the impact of pricing strategies, collaborating with finance and marketing teams to make informed adjustments that enhance profitability and competitiveness.
Key Skills and Qualifications:

Analytical Thinking: Strong skills in data interpretation and market research, with an ability to translate complex insights into practical recommendations.
Creativity and Vision: A talent for developing engaging and unique marketing content that resonates with diverse audiences while aligning with brand standards.
Communication Skills: Excellent written and verbal communication skills, with the ability to present strategies and insights clearly to stakeholders.
Digital Proficiency: Knowledge in digital marketing tools, including SEO, SEM, social media advertising, Google Analytics, and content management systems (CMS).
Organisational Skills: Detail-oriented with strong time management and multitasking abilities to manage multiple campaigns and projects efficiently.
Education and Experience:

Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Minimum 2 years of experience in a marketing role, ideally with exposure to campaign management, content creation, and digital marketing analysis.
Job Type: Full-time

Pay: $80,000.00 – $100,000.00 per year

Schedule:

8 hour shift
Work Location: Hybrid remote in Chippendale NSW 2008 Read more